what makes a great website
Post on 17-Oct-2014
3.035 views
DESCRIPTION
Introduction to what makes a great website for small businesses and start-ups.TRANSCRIPT
iMarketingIreland.com
What Makes a Great Business
Website?You
Will Be S
urprise
d!
A lot of people think it’s just...
Beautiful Design
Beautiful Design
Why?
A good website must have a
PURPOSE
SELL STUFF
Donate
Build a listGET FANS
A great site is...
100% Goal Focused
So, what does this mean for your
business?
1. Content Plan2. Sales Funnel3. Test and Measure
Content is....
King
Great content gets...
Crowds
and...
Builds Credibility
A Sales Funnel and Testing +
Measuring go hand in hand.
Your OnlineSales
Process
List Sign-up
Quote
Spec
Sale
SALES FUNNEL
Analytics and A/B Testing.
IMPORTANT!
Google Analytics and Website Optimizer.
Test each part of the Sales Funnel.
TO SALES
Also, make it easy for people to tell
their friends.
Typical Checklist includes...
Conversion FormOne click social bookmarkingRSS feedFacebook integrationCommenting enabledClear designGreat FREE content
FREE Contentspreads
Virally
MOST IMPORTANTLY
HELPPEOPLE
Be
Useful
Have
CoolStuff
and you will get...
lots of...
View your website as a...
1 - 2 - 1
conversation...
with your
Customer
Now you know the key to a
great website.
Check out iMarketingIreland.com/blog
for some cool Internet marketing tips.
CREDITS: Images from Flickr Creative Commons
Slide 9 http://www.flickr.com/photos/laffy4k/4564776861/
Slide 12 http://www.flickr.com/photos/a-k-o/3080614645/
Slide 14 http://www.flickr.com/photos/jamescridland/613445810/
Slide 16 http://www.flickr.com/photos/yakobusan/2363688612/
Slide 22 http://www.flickr.com/photos/satguru/3712855369/
Slide 33 http://www.flickr.com/photos/amagill/3366720659/
http://www.imarketingireland.com/