An intermediary is a person who acts as a link between people in order to try and bring about an agreement

Or in short, a mediator.

RETAILING

Selling goods or services directly to final customers for personal use.

TYPES

WHOLESALING

Selling goods or service to those who buy for resale or business use.

1.Pay less attention to promotion and location.2.Larger than retail transactions.3.Differ in terms of legal regulations and taxes.

MARKET LOGISTICS

Planning the infrastructure to meet demand, then implementing and controlling the physical flow of materials and finished goods.

Cut the shrink!

And sometimes, BOTH.

Created by Shravya Ramesh,SVCE Chennai, during an internship by Prof. Sameer Mathur, IIM Lucknow.

CREDITShttps://www.google.co.in/search?q=shocked&source=lnms&tbm=isch&sa=X&ei=kAuEVYK4OcrGuASmqIGAA

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https://www.google.co.in/search?q=shocked&source=lnms&tbm=isch&sa=X&ei=kAuEVYK4OcrGuASmqIGAAQ&ved=0CAcQ_AUoAQ#tbm=isch&q=food+rot+inindi

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%252Fbusiness%252Feconomy%252Fgraft-bad-infrastructure-rot-indias-food-73573.html%3B380%3B285

https://www.google.co.in/search?q=market+logistics&source=lnms&tbm=isch&sa=X&ei=EAuEVai_Dc-VuASCx4LYBw&ved=0CAgQ_AUoAg&biw=1600&bih=732#tbm=isch&q=treasure&imgrc=7u6els4xDgCxSM%253A

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A South Asian Perspective of Marketing Management -- PearsonChapter No. 15