what kind of media insitution might distribute your media product and why?
TRANSCRIPT
What kind of media institution might distribute your media
product and why?
• Our film would be distributed by a major company because it follows the codes and conventions of a horror film.
• Such as low key lighting, disturbing the equilibrium, lulling the user into a false sense of security.
• These help produce a horror film that will appeal to the most people.
• If it did not adhere to the general form of a horror film then a smaller niche company would distribute the film and it would not be as mainstream.
Marketing• Viral marketing - using different
techniques to get people talking about the film.
• These techniques involve websites with shocking news on and ‘accidentally’ releasing ‘top secret’ information and images.
• This is a useful technique because it is low budget (e.g. creating websites are cheaper than newspaper adverts and TV commercials)
Web 2.0• Web 2.0 is a good way of promoting
media.• A blog can be created as a source of
information for our audience. The audience can follow it and it keeps them up to date.
• Also, people can comment and suggest on your blog. Which helps you improve and also create a community which helps promote your media.
Our Blog• We used a blog to advertise our media
and allow people to suggest to each other by sending a link to them.
• The blog is free to run, which means it is a very efficient way to promote our media.