what i've learned about social media

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What I’ve learned about social media Chris Snider | #drakesocial

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My opening presentation for my social media strategies class at Drake University January 2014.

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Page 1: What I've Learned About Social Media

What I’ve learned about social media

Chris Snider | #drakesocial

Page 2: What I've Learned About Social Media

You already know how to do social

media well

Page 3: What I've Learned About Social Media

YOU can use social media

however you want.

Businesses no longer have that option.

Relationships are important to business success.

Page 4: What I've Learned About Social Media

Or maybe you can’t...

Page 5: What I've Learned About Social Media

Social Media is neither

FREEnor

EASY.

Page 6: What I've Learned About Social Media

Social Media≠ Advertising

Page 7: What I've Learned About Social Media
Page 8: What I've Learned About Social Media
Page 9: What I've Learned About Social Media

Listen first

Page 10: What I've Learned About Social Media

Any examples of a company that listened and responded to

something you said on social media?

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On company FB page #hashtags

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On Instagram

Page 13: What I've Learned About Social Media
Page 14: What I've Learned About Social Media

Why listen?

In case you have to respond to something – positive or negative

To know what people are saying about you

To understand the norms of that particular social network

To get ideas for what you should be posting

Page 15: What I've Learned About Social Media

But what if it’s negative?

Page 16: What I've Learned About Social Media

If you do nothing else...Be a good member of your community.

Page 17: What I've Learned About Social Media

Don’t tweet about you. Tweet about them.

Page 18: What I've Learned About Social Media

And maybe this will happen...

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Images are everythingBlogs ... Facebook ... Twitter ... Instagram/Snapchat/Pinterest

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RT things that matter

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Stop this!

Not genuine. Just give the money. If you do social right, people will share the word.

Page 22: What I've Learned About Social Media

And this...

We know you’re just gaming the system.

Page 23: What I've Learned About Social Media

And this...

They only like you for your iPod nano.

Page 24: What I've Learned About Social Media

Be useful...

@sree is Sree Sreenivasan - Former Dean of Columbia Journalism School

Page 25: What I've Learned About Social Media
Page 26: What I've Learned About Social Media

Give kudos.

Do this in real life too.

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Context > Content

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The Biebs doesn’t need you

The person sitting next to you in class might.

@chrisbrogan says “Devote 20 minutes a day (maybe more) to sharing up-and-coming

people’s interesting posts.”

Page 29: What I've Learned About Social Media

Be sincere...

Page 30: What I've Learned About Social Media

Ignore the disaster

Page 31: What I've Learned About Social Media

Know your TwitterRTMT#hashtag#FFHT

If I follow Jessica, will I see this? If I follow @mybrother, will I see this?Who will see this? How can I make my followers see this?

Page 32: What I've Learned About Social Media

Use Twitter lists

Page 33: What I've Learned About Social Media

It’s not about how many followers you have.

You can only maintain 130 relationships.

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Page 35: What I've Learned About Social Media
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Use Hootsuite

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Be SOCIAL!!!!!

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Yes, you should talk about what you’re up to, what

you’ve accomplished, how awesome you are, but you

also need to be a pointer to and curator of awesome

content! Try to have a ratio of 1:4 or something

- @sree

Page 39: What I've Learned About Social Media

Can’t find info to share?Figure out your topics (what you are passionate about)

Search those words on Twitter and connect

Google alerts

Twitter lists to see and retweet

Blogs (use RSS reader)

Hashtags

Email newsletters

Page 40: What I've Learned About Social Media

Have a great profile

Page 41: What I've Learned About Social Media

Listen to @garyvee

http://youtu.be/HAmyInS9qqg

Gary Vaynerchuk

• The Thank you Economy

• Crush It

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Engage

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Clean up your feed

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Track your linksThrough a service such as bit.ly (j.mp)

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Page 46: What I've Learned About Social Media

Track yourself

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Track your competitionmonitor.wildfireapp.com

lets you compare FB, Twitter and G+

FB Pages to Watch

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Be prepared to be ignored

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Why we share contentNew York Times research...

To bring valuable and entertaining content to others

To define ourselves to others

To grow and nourish our relationships

To feel valuable in the eyes of others

To get the word out about causes or brandsSource: http://nytmarketing.whsites.net/mediakit/pos/

Page 50: What I've Learned About Social Media

What that meansIt’s all about relationships. Help others to build their relationships.

Appeal to their desire to share with each other, not just your brand.

Think useful, fun, controversial, actionable.

Keep things simple and easy to understand.

Page 51: What I've Learned About Social Media
Page 52: What I've Learned About Social Media

Wait there’s more

#wjchat Wednesday 7-9 pm (even if you only listen)

Read mashable, social media examiner, social fresh, official blogs of platforms

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