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Rick Martin, International Trade ConsultantUniversity of Georgia, SBDC International Trade

Center

• Stable Domestic Business• Exporting for Right Reasons• Commitment from Leadership• Do Their Homework – Strategic Plan• Commitment of Financial & Human Resources• Buy-in & Education of All Departments

• Willingness to Travel to International Markets• Study Customer’s Culture & History – Adapt– Customs & business etiquette– Culture more important than language– Customer’s decision making process

• Professional Respect and Support– Marketing Materials, Product Adaptation, Humility

• Patience• Utilize Export Support Resources