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WHAT IS YOUR TEAM’S DIGITAL STRATEGY?

WHAT’S YOUR TEAM’S DIGITAL STRATEGY?

Strategy = a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result: a strategy for getting ahead in the world

WHAT IS YOUR TEAM’S DIGITAL STRATEGY?

• No magic bullets

• Not just doing “digital” stuff.

• Why are you doing it? What strategic purpose are you fulfilling?

• What do you want “digital” to do for you?

• Technology doesn’t build movements. People do!

WHAT IS YOUR TEAM’S DIGITAL STRATEGY?

For Team Discussion….

What do we want digital to do for us?

DIGITAL TOOLS VS. DIGITAL STRATEGY

Tools:

MORE TOOLS

MORE TOOLS

MORE TOOLS

WIN…BUILD…FAIL

MORE THAN A TOOL…IT’S A STRATEGY

TALMAZA’S FACEBOOK FAN PAGE

EFFECTIVE TOOLS +STRATEGY= TEAM DIGITAL STRATEGY

WHAT IS YOUR TEAM’S DIGITAL STRATEGY?

Russia’s Digital Plan:

Use currently available tools

(mirstudentov, globalshortfilmnetwork, #FallingPlates)

to empower and envision students and staff to use FB and Vkontakte as part of their evangelism

strategies for reaching their campuses

WHAT IS YOUR TEAM’S DIGITAL STRATEGY?

Russia’s Digital Plan:

Our Catalytic team is attempting to find interested believers to coach and equip, using FB and

Vkontakte advertising along with fanpages and mirstudentov. Alongside of this, our Catalytic

team is taking steps to train and equip Catalytic volunteers to use mirstudentov to run an

evangelistic campaign

WHAT IS YOUR TEAM’S DIGITAL STRATEGY?

Russia’s Digital Plan:

Give intentional strategic leadership and allocate resources toward Digital Strategies,

and make sure that DS thinking is a part of the SLM Strategic Plan

WHAT IS YOUR TEAM’S DIGITAL STRATEGY

Discuss:

How could the components you currently have fit together into a digital strategy?

WHAT IS YOUR TEAM’S DIGITAL STRATEGY?

Using Facebook Strategically• Profile• Group• Fan Page

PROMOTED POST

WHAT IS YOUR TEAM’S DIGITAL STRATEGY?

DIGITAL STRATEGIES BRING HOPE FOR THE SCOPE