What is your personal social media strategy?Gene Vangampelaere – Howest @vangampelaere

Why embrace social media?•a low-cost platform to build a personal brand.

•allows you to engage rapidly

•opportunity to learn

Finding the right presence

Personal & Private

Personal & Public

Professional &

Private

Professional & Public

Finding the right presence

Message• I want to keep in touch with

you.Tools• Facebook

Goals• Brand: show commitment to

your relationships• Engage: Strenghten your ties• Learn: keep alert for changes

Personal & Private

Finding the right presence

Message• I am passionate about ideas and

want to share them with you

Tools• Blogs, YouTube, Twitter

Goals• Brand: Become known for your

ideas• Engage: Find new outlets for your

passions• Learn: Leverage others’ ideas and

viewpoints

Personal & Public

Finding the right presence

Message• I am a team player, and I want

to collaborate with you

Tools• Yammer and other corporate

platformsGoals• Brand: Enhance your image at

work• Engage: Collaborate; boost

productivity• Learn: Leverage your

colleagues’ input

Professional & Private

Finding the right presence

Message• I am a competent and growing

professionally

Tools• LinkedIn, Twitter

Goals• Brand: build peer recognition• Engage: Find new opportunities,

show commitment• Learn: boost industry knowledge,

develop yourself

Professional & Public

Social media must-do’s

Google yourself• do it regularly and compare with peers

Protect your identity• Purchase your domain

Create a business profile• LinkedIn

Use what you have a work• Reach out for colleagues

Post public content• Facebook, LinkedIn, Tweet, upload

presentations, …

Risks of an online presence

How to manage your social capital?• Build your audience slowly• be selective about your contactsHow to manage intellectual capital?• Set some guidelines about what

information you can or cannot disclose

• be authenticHow to manage your progress?• Use Google Alerts / Tweetdeck

(free)

https://www.facebook.com/groups/236479409735975/

Yammer.com

• Website: http://www.vangampelaere.be• Twitter: @vangampelaere• Facebook: http://fb.com/gene.vangampelaere• LinkedIn:

http://be.linkedin.com/in/genevangampelaere/

Source: Harvard Business Review, Personal Social media strategy by Soumitra Dutta