SAP Tagline Story

Meet Jessica

@ She lives in…

And works at …

As an American Girl she cares for …. (Cliché)

And as a SAP American customer Jessica knows by heart and understands very well…

The Best-Run Businesses Run SAP

English is her mother tongue and therefore she understands and memorizes easily the nice play on the word “Run”

The Best-Run Businesses Run SAP

She is perfectly aware of what SAP can do for her company

The Best-Run Businesses Run SAP

Meet Frederic

Frederic lives in …

He works as a purchasing manager at the office of a SAP French customer

As a French guy he makes time for …. (also a cliché)

But as a non English speaker Frederic is not able to properly grasp and memorize …

The Best-Run Businesses Run SAP

He therefore doesn’t understand the SAP taglinewell because at English school he learned thatthe meaning of “Run” is …

This is (may be) the reason why in every non speaking English SAP Website …

The “Best-Run Businesses Run SAP” thing has disappeared

Not even translated !

Where as in the SAP website for English speaking people ….

The “Best-Run Businesses Run SAP” is present at each page !

On the other hand, Frederic understands and memorizes easily other famous English taglines …

Just do it

Think Different

Connecting People

We’re No. 2. We try harder

The happiest place on earth

Make every day a better day

Making the sky the best place on Earth

…

So is it possible to find ?

One SAP English sentence that would make it easier for Frederic to fully understand and memorize it, in spite of his English school level ?

A unique sentence that every SAP customer could share over the world ?

Let’s discuss that at the innovation Day

May the 5th 15H 30 - 16H 30

Conference Call : +33 170 729 898    Participant code : 01734409