what is the global packaging project and how can it help you?

What is the Global Packaging Project

and how can it help you?

Kim Lymn – Senior Manager TargetRoger Zellner Director Kraft

www.storebrandsdecisions.com

Agenda

What is the Global Packaging Project (GPP)?

What is in it for you?

How can you use it?


What is success out of this session?

Know the Global Packaging project exists

Are aware of how it can be used to help you

See how broad and deep the effort was to create the output

See how easy it is to use


What is the Global Packaging Project?


Global Packaging Project objective

Develop a common language

to allow for

intelligent and informed debate

between & within companies on

Sustainability & Packaging


The Global Packaging Project participants:

Retailers Manufacturers Associations

Packaging manufacturers

Technical Support•Quantis

•GreenBlue

Academic participation•University of Arkansas

•University of Minnesota

•University of Manchester

•Rochester Institute of Technology


Complexity of sustainability needs a Common Language

SustainableSourcing

Biodegradable

Biodiversity

StressedWater

Recycling

Compostable

Land Use

Renewable


What was the approach?

Develop a basket of commonly used metrics to facilitate business discussions throughout the value chain about the sustainability of packaging systems

Use pre-existing internationally recognised metrics where these exist

Include Environmental, Social and Economic metrics

Builds on existing work


Optimum Packaging is the Goal

Our shared ultimate goal does not change

o Getting product to the shelf in intact through sound packaging designs

Packaging is a necessary part of the product offering

Too little packaging can create more waste with unsalable product


What is in it for you?


What is in this for you?

• Is your company thinking about sustainability?

• Does your company have a sustainability strategy?

• Is packaging a part of this strategy?

• Will you be reaching out to external partners to execute this strategy?


How will this help you?

• Retailers can drive their sustainable packaging strategies by using the GPP to engage partners in a common language

• Store brand vendors can bring ideas forward to their customers using the GPP common language

• Service providers can leverage this common language to agree to how to measure & communicate accomplishments


Talking about sustainability with your customers

How much plastic has been taken out of all the packaging you sell?

You have plastic bottles and jars from many suppliers

The GPP allows you to collect the same type of data so you can combine it all for a great story


You can develop a simple & compelling

message for your customers


Sustainability journey will be on-going

Tools will evolve

Results are only as good as the data

Packaging is leading the broader sustainability journey for consumer goods

Embrace the opportunity for change

what is the global packaging project and how can it help you?

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