what is spot on
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Effortless Loyalty. Smarter Marketing
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Deal sites are still a popular way for businesses to acquire new customers, but
only 3% retain them.
Businesses that take meaningful steps to
drive loyalty are 88% more profitable
than their competitors that do not.
Loyalty is important.
It costs
5x moreto acquire a new customer than
to retain an existing one.
of consumers would increase the amount of business they do with a company
for a loyalty reward.
54%
ClickFox, “Brand Loyalty Report,” 2012Loyalogy, “LoyaltyPlus Research Study,” Jan 2013
Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 2011eMarketer, “Small Businesses Favor Tactics that Balance Customer Attraction-Retention,” 2012
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ClickFox, “Brand Loyalty Report,” 2012Loyalogy, “LoyaltyPlus Research Study,” Jan 2013
Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 20112013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013
Customers want loyalty rewards.
73%want a rewards program that
works at multiple
businesses
91% of smart
phone users would
download a loyalty app
…and they’re more likely to carry a phone than a
paper punch card
They want a loyalty program that’s UNIVERSAL…
…and they want it to be MOBILE
65%would
recommend a business with an appealing
rewards program
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SpotOn is the answer.
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3. MeasureInteractive charts and graphs help you see the big picture
in real-time, anytime
2. ConnectSend new offers straight to customers’ phones, email,
Facebook, and Twitter
1. Track Customers scan their phone app, card or Apple Passbook
on the tablet
Loyalty & marketing as easy as 1, 2, 3.
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We’ve got it covered.SpotOn is the fastest-growing loyalty & marketing platform in the U.S.
Each pin in this map represents a CITY with SpotOn businesses!
6,000+ businesses
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Scan card or phone
Tap the tablet
Earn rewards
321
It’s easy & fun for customers.
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All of your customers in one place.Welcome to HotSpot
Loyalty is only the beginning
There’s so much you can do in your HotSpot dashboard:
See customer activity
Create & send new offers
Engage customers on Facebook
Customize loyalty rewards
Measure results
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Connect with customers.
SpotOn makes it easy to stay in touch.
94% of loyalty program members want to receive communications
85%haven’t heard a single word since the day they signed up
Tell customers what’s happening at your business via:
2013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013
42% Avg open rate of
emails sent via SpotOn
19.9%Avg open rate of emails sent with other services
EmailMobile alertsFacebookTwitter
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Target with precision.
It’s never been so easy to get the right message to the right customer
Urban AirshipBorrell Associates
SpotOn does all the work of grouping your customers
based on their activityGive a special gift to birthday customers
Win back lapsed customers
Send a special offerto your VIPs
Thank a new customer for their purchase
Boost business instantly. Offers sent through mobile notifications see
3x faster response times than email, and are 10x more effective than traditional coupons.
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Enable customers to auto-brag rewards activity in the Newsfeed
Directly link customers to your Facebook page to get more Likes
Incentivize customers to refer friends to your business
More to :
*Study of more than 2,000 Facebook users by LiveScience 4/26/2013
One Facebook Like is
worth $174.17 for your business. Let us help you get more.
Full Social Media Integration
Auto-brag (verb)- to automatically
boast about the reward you just earned at a business to
all your friends on Facebook.
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Support multiple business locations.
View & compare customer activity at all of your locations.
Send new offers to customers of all locations, or isolate to specific locations or customers.
Scale from one location to hundreds without changing a thing
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You may know some of our partners
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Moreper visit
More visits
Newpromo spend
Net revenue increase
Dol
lars
Loyalty rewards are proven to motivate customers to visit more frequently and spend more when they are there.
Reward costs
Program cost
Measuring Return n Loyalty
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The case below starts with the conservative assumption that only 15 customers per day sign up for your loyalty program. After 50 days, you’ll have a database of 750 customers. Now, let’s say that you can increase spend by 15% utilizing SpotOn’s marketing platform.
We‘re results driven.(you probably are too)
SpotOn is proven to achieve dramatic cash on cash return within two months.
SpotOn $70/Month
What if you could enroll…15
customers/day60
customers/day140
customers/day
Avg spend $10 $10 $10
Assumed monthly visits 2 2 2
Assumes increase in visits & spend 15% 20% 25%
Monthly revenue increase $2,250 12,000 35,000
Assumes 10% net income margin $225 $1,200 $3,500
ROI 321% 1,714% 5,000%
60 days
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Case Study: sweetFrog
Tyler & Trey, Owners
Danville, VA
April 17th, 2013Sweet Success
After 30 days, sweetFrog
had a marketing database of
527 customersand has logged
1728 visits
April 2nd, 2013
1st Email Campaign
12% of customers
came in to redeem the
offer!
March 17th, 2013Started SpotOn
“It was a seamless transition from our old punch card to digital card because everyone has a smartphone.” -Tyler
After just one month, the business engaged with OVER 500 customers
who AVERAGED 3 visits each
30 days to build a valuable customer database
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Case Study: Coyote Coffee Increased revenue 30% in 4 months
Coyote CoffeeEasley, SC
Increased off-Peak BusinessDoubled Sunday salesIncreased lunch business
New found marketing prowessImmediate access to 1,500 customersCustomer email open rates above 30%
Customers start to show up within an hour of receiving
messages about our specials.
-Tunckie LeCroy, Owner
1,529 Customers 16,774 Check-ins
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TESTIM NIALS
“ Before, I was spending $1000/month on advertising. I quit all of that and am using SpotOn. My business is up 30%.”
LarrySubmarinaRiverside, CA
It’s the future of marketing for businesses. Having everything in one place is great. In the morning, I login, spend 5 minutes crafting messages to my customers, and boom, my marketing is done.
BrianLandshark’s PizzaDestin, FL
By far the best program on the market for merchants and customers alike. We think it's phenomenal, and we're more than happy to keep SpotOn in our little cafe indefinitely.
MariahFirst Edition Café & Espresso BarOklahoma City, OK
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