what is social media - workshop for the central chamber of commerce

What is Social Media & Ways To Use It To Promote Your Business

www.brilliantwebdesign.com.auwww.nataliealaimo.com

What is Social Media &

Ways To Use It To Promote Your Business

http://www.brilliantwebdesign.com.au/

http://www.nataliealaimo.com/

Presented By

Natalie AlaimoBrilliant Web Design

www.nataliealaimo.comwww.facebook.com/NatalieAlaimoPage

www.twitter.com/nalaimohttp://au.linkedin.com/in/nataliealaimo/

What is Social Media & Ways To Use It To Promote Your Businesswww.brilliantwebdesign.com.au

www.nataliealaimo.com


http://www.facebook.com/NatalieAlaimoPage

http://www.twitter.com/nalaimo

http://au.linkedin.com/in/nataliealaimo/







•Who is currently using Social Media?

•Who is currently using Social Media successfully?

•Who has no idea about Social Media and want to learn more?



Great, well you are all in the right place





A little about me?



•Sales and marketing roles for the last 12 years•Aim for Highest Return lowest cost/input•Variety of industries

•Unique products – mailing equipment•Commodity products – printing

•True Passion came when I discovered websites, online marketing & social media•Now working with International Companies such as BNI (36 countries) & GBC (Acco Brands)• My favourite thing is working with small business owners and showing them how to use the principles of online marketing and social media to leverage their time and create more and better qualified leads for their business

Is that something you would be interested in?





Some of the things I’m managed to accomplish include•Blogging for Telstra•Presenting Social Media to KL, Malaysia•Article in International Entrepreneurs magazine•Working with International, multi million dollar companies including

•BNI – world’s largest referral networking group•36 countries, 120,000 members worldwide•BNI Australia, 5000 members

•GBC Australia – Acco Brands who are the people who do sell many of the products you would find in Officeworks



So, do you want to know about Social Media?

And how to use it for your business?

Well you are in the right place!!







We are in the mist of a revolution

Revolution of communication



Let’s look back in History



Printing Press






Radio






TV






Internet

Who controlled the messages?





http://www.youtube.com/watch?v=lFZ0z5Fm-Ng





Are you Ready?

Largest growing segment on Facebook is females

55-65





50% of the mobile internet traffic in the UK is for Facebook





78% of people trust peer recommendations



Facebook tops weekly traffic from Google



25% of search results for the World’s Top 20 largest brands are

links to user-generated content



What is Social Media?



What is Social Media?



“The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real

identity. We’re building toward a web where the default is social.”Mark Zuckerberg

Social Media is using these means of communication in a social manner to reach or influence people



Traditional Marketing



•You broadcast the message•Market receives the information •One Way Communication•They can’t communicate back



New “Social Media” Marketing



Advertising on the web is less about just hitting someone with a message... it's about engagement.

Mark Zuckerberg

•You broadcast the message•Market receives the information •You engage them •They communicate back



Why Social Media?



Social Media is a logical extension of what we have been doing for years. The technology has changed but the fact remains that as humans we want•To Connect•To Learn•To Express •To Share•To Interact



But what about business?

Business is one human connecting with another human





VCP Formula



Visibility + Credibility = Profitability•Social Media tools & platforms provide you with an opportunity to be visible

•The information & media you share builds your credibility

•You can then move your fans/followers off Social Media to your website or blog where they enter your sales process and end up in the profitability zone



Social Media Sales Funnel





Why Social Media?





Big 3





What is



•Facebook allows you to share your life and business with friends, family, clients and potential clients. You share via Facebook using a mixture of media, from status updates, notes, links, videos, images and so much more.

•Facebook has a mixture of accounts from personal profiles, community pages to official pages and groups. The right one for you will depend on your business and objectives.



Facebook





What is



•Sharing your life in 140 characters called a Tweet•Twitter is a relaxed style where users share a mixture of social, personal and business content.•Allows sharing of content very easily via the “reTweet” feature•Twitter provides the opportunity to share brief snippets of information with your customers allowing them to view and read what they are interested in. •It allows you to quickly share information with people interested in you and your company.



Twitter





What is



•LinkedIn is a business orientated social networking site. •It has similar features to Facebook in terms of “friends” called “connections” and status updates. •Its main use is for business networking and recruitment.•LinkedIn has a very professional, white collar feel, where users interact by using status updates, groups and discussions.•LinkedIn is purely professional based and doesn’t have the fun factor.•LinkedIn users can get recommendations from their connections



Who Is Your Target Market?

• Be as specific as possible• Think of your current clients (the ones you

like)• Think of the industries you deal with• Which position in the companies• Age, gender, income, interests/hobbies• Complete the worksheet





What is your Marketing Message?

• My customer/s is/are• Their problem is• I fix it by• My customers now benefit because



What is your Marketing Message?• My customers are small business owners and entrepreneurs based in

Australia.• Their problem is they know they need to be on social media and online

but don’t really know what or how to do it• I fix it by providing them with strategies and systems which makes the

whole process as easy as paint by numbers, leaving nothing to chance• My customers now benefit because they are generating more leads,

have better clients who they love to work with and can leverage their time for greater returns.



Where is Your Target Market?





Summary• Statistics vary from source to source• Fastest growing demographic on

Facebook – Females 55 – 65• LinkedIn has a higher average age than

other sites• Females dominate Facebook, Twitter &

FourSquare• Males dominate LinkedIn & YouTube• Average age is 38





Australia



Australians are leading the way with the most time spend on SM sites – 7 hours per month

Social Media Strategy

• Three Specific Strategies– Brand Awareness– Build A Community– Gaining Sales

• Two Overall Benefits– Visibility & Credibility– Search Engine Optimisation





Social Media Strategy• Sharing High Quality Information• Sharing Valuable Information• Engaging Your Clients• Using a variety of media – written, audio, video• Using a variety of tools and platforms –

Facebook, Blog, Forums, Review Sites



You can buy attention (advertising), you can beg for attention from the media (PR). You can bug people one at a time to get attention (Sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. David Meerman Scott



Brand Awareness

• Building your Brand Name• Getting your Brand Known in Your Niche• Visible to your target market• Get people talking about You – Personal

Branding• Get people talking about Your Brand





Brand Awareness





Blendtec



The first videos went on the company’s website on Nov 2, and after only 1 day the site had received 23,000 hits. After being released on YouTube the videos exploded, with their version of a ‘golf ball smoothie’ receiving over 1.7 million views. “Ten days ago, I didn’t even know what YouTube was,” said Dickson with a chuckle. “I’m learning real fast.”

For around $50 (the cost of the items the blender has destroyed) the company has managed to reach an international audience of millions. “We have built a top-of-mind brand recognition awareness of this company in a matter of days,” Wright said.

Read more: Case Study: Blendtec – The Power of Viral Marketing | ineedhits http://blog.ineedhits.com/small-business-news/case-study-blendtec-the-power-of-viral-marketing-27432274.html#ixzz0zrj5ywI6



http://www.youtube.com/profile_videos?user=Blendtec

http://blog.ineedhits.com/small-business-news/case-study-blendtec-the-power-of-viral-marketing-27432274.html#ixzz0zrj5ywI6






Build A Community

Women In Business





Build A Community





Build A Community• Zarraffa’s Coffee





Gaining Sales

• Isn’t this the reason we are in business?• Adding more prospects into your sales

funnel• Gaining more sales (online)





Gaining Sales





Benefits Of Social Media• Increased Visibility

– Consistency in posting– Vary posting times to capture varied audiences

• Increased Credibility– Quality information– Relevant information– Valuable information

• Increased Search Engine Rankings– Selecting correct usernames– Using keywords where possible– Posting frequently– Posting Consistently





Setting Objectives

• Should be based on goals, strategy and business

• Set Objectives per platform– x amount of friends/followers by a certain time– x amount of interaction (comments, likes)– % increase in traffic to your website– x amount of friends sharing your information

with their friends– status updates x times per week





Mistakes to Avoid

• Large amount of fans but not your target market – quality vs quantity

• Lack of Advertising – advertise your social media profiles offline

• Giving up after a short time– Social Media is a long term strategy

• Relevant Content – 80/20 business/personal– If someone lands on your page will they find updates

which will increase or decrease your credibility?





Mistakes To Avoid• Too Many Accounts

– Either integrate accounts or only open what you can manage– Don’t build up a following and then abandon account – Boost

Juice• Lack of Engagement

– Engage first then sell– Answer and respond to questions/feedback

• Not linking back to website/resources– Build creditability by linking back to more information

• Lack of Monitoring– Check in daily or every few days– Restaurant who started an account and then left it – had people

wanting to book on their page but they never respondedWhat is Social Media & Ways To Use It To Promote Your Business




Boost Juice





Linking To Marketing

• Should form part of your marketing strategy

• Move from Advertising (blasting model) to Social Media (engagement model)

• Providing content instead of sales• Position your brand and you as the expert• Encourage offline to connect online

– Most users don’t see it as opt in marketing when liking pages, following and connecting





Link to Website

• Build a database– to continue the marketing process– Social Media platforms could be gone tomorrow

• Link back to your website/blog• Website should have fresh, original & new

content• Integrate with Social Media both ways

– Plugins and badges on website– Links from social media platforms to read more





Editorial Brainstorm• Breaking your business down into bite size

pieces• Start with the big topics – then deeper• Think of:

– Commonly asked questions– Interesting or unusual facts– Commonly forgotten things

• Complete WorksheetWhat is Social Media & Ways To Use It To Promote Your Business




Editorial Schedule

• Objectives & Goals– How often can you post?– Which platform works best for your market?– Which media works best for your market?

• Complete Worksheet





Facebook • Personal Profile• Official Page





Twitter • Business Profile





LinkedIn• Personal Profile• Company Page





YouTube • Create your own channel





FourSquare• Location Based• Users “Check In” when visiting• Can offer promotions based on number of

Check Ins• Excellent for creating repeat purchases for

location based business• Mainly Females





Forums & Discussions



• Search for Forums & Discussion boards on your topics

• Register and join in the conversation• Add your website to your signature to gain

link backs to your website• It’s about engagement and sharing

information, not selling



Forums





Slide Share





Scribd





Digg





Podbean





Flickr





Wikipedia





HootSuite



• Manage all accounts in one place• Schedule updates in advance• Web based• Monitor with statistics



HootSuite





Let’s Complete Your Blueprint





What’s Next?

• Set Up Your Social Media Accounts• Set Up Your Blog• Complete Your Editorial Brainstorm• Complete Your Editorial Schedule



Get Started, Build Relationships, Increase Your Business



Contact me for help



101 Page Step by Step Guide to Facebook For Your BusinessPrinted Copy – take home todayNormally $59.95Today $50.00

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what is social media - workshop for the central chamber of commerce

Self Improvement

social media

small business

social media

target market

messagemarket

status updates

comgaining

marketing