what is personal branding? a starter guide

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What is personal branding? @JKRiggins

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Page 1: What is Personal Branding? A Starter Guide

What is personal branding?

@JKRiggins

Page 2: What is Personal Branding? A Starter Guide

Elements of Your Personal Brand

ClearConsistentAuthenticMemorableMeaningfulSoulfulPersonal

@michaelportBook Yourself Solid

Page 3: What is Personal Branding? A Starter Guide

@JKRiggins

Page 4: What is Personal Branding? A Starter Guide

Who are you trying to attract?

What do they know?What language do they speak?

Formal or casual?Make a list of current customers.

What do they have in common?

@JKRiggins

Page 5: What is Personal Branding? A Starter Guide

@JKRiggins

Page 6: What is Personal Branding? A Starter Guide

What are their urgent needs?

What are their compelling desires?

@michaelportBook Yourself Solid

@JKRiggins

Page 7: What is Personal Branding? A Starter Guide

@JKRiggins

Page 8: What is Personal Branding? A Starter Guide

Personal Value Statement

What is your Top biggest result for your clients

@DanSchawbelMe 2.0

Page 9: What is Personal Branding? A Starter Guide

@JKRiggins

Page 10: What is Personal Branding? A Starter Guide

What makes you special?

Brag about your great clients

What have you helped them do?

Natural talents?

What do other people compliment me on?

@JKRiggins

Page 11: What is Personal Branding? A Starter Guide

Pitch yourself as a Jack (or Jane) of All Trades

Know the companies who have been your client

Lead with work experiences@DanSchawbelMe 2.0

Can’t namedrop yet? That’s OK too!

Page 12: What is Personal Branding? A Starter Guide

@JKRiggins

Page 13: What is Personal Branding? A Starter Guide

What makes you stand out?

How do you differentiate?

What are the other companies doing that

@JKRiggins

Page 14: What is Personal Branding? A Starter Guide

@JKRiggins

Page 15: What is Personal Branding? A Starter Guide

@JKRiggins

Page 16: What is Personal Branding? A Starter Guide

How do you put it into 1 to 3 lines?

Personal Brand Statement

What you offer

+

How your

Audience can

benefit from it

Page 17: What is Personal Branding? A Starter Guide

High Concept Pitch

Jaws: Like Aliens but in space.

YouTube: Like Flickr for video.

Sourceseek: The eHarmony of offshore software development.

.

@JohnWolfendale

EcoVida Homes

Page 18: What is Personal Branding? A Starter Guide

@JKRiggins

Page 19: What is Personal Branding? A Starter Guide

Branding on Social Media

Twitter: 140 characters, use Hashtagify, fill it, followLinkedIn: 50 character Headline, engaging with keywords, examples, connectInstagram/Facebook: Check your privacy settings

Everywhere: Your Full Name, Headshot, Personal Brand Statement

Page 20: What is Personal Branding? A Starter Guide

What are you putting out there?

Page 21: What is Personal Branding? A Starter Guide

Be authentic (but don’t be an authentic bore.)

@JohnWolfendaleEntrepreneur, eco-architect

Page 22: What is Personal Branding? A Starter Guide

Be you but don't give a commentary on every aspect of your life

(Never have an online nervous breakdown in full view of everyone.)

@grahunt

Entrepreneur, real estate agent

Page 23: What is Personal Branding? A Starter Guide

Be consistent in your branding. Samepic and handle acrossall networks, for example

@TomRaftery Entrepreneur

Page 24: What is Personal Branding? A Starter Guide

Consistent but appropriate for your network!

@Casslar

Entrepreneur, Market Research Company

Page 25: What is Personal Branding? A Starter Guide

What About You?

@JKRiggins

http://ebranding.ninja

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