what is personal branding? a starter guide
TRANSCRIPT
What is personal branding?
@JKRiggins
Elements of Your Personal Brand
ClearConsistentAuthenticMemorableMeaningfulSoulfulPersonal
@michaelportBook Yourself Solid
@JKRiggins
Who are you trying to attract?
What do they know?What language do they speak?
Formal or casual?Make a list of current customers.
What do they have in common?
@JKRiggins
@JKRiggins
What are their urgent needs?
What are their compelling desires?
@michaelportBook Yourself Solid
@JKRiggins
@JKRiggins
Personal Value Statement
What is your Top biggest result for your clients
@DanSchawbelMe 2.0
@JKRiggins
What makes you special?
Brag about your great clients
What have you helped them do?
Natural talents?
What do other people compliment me on?
@JKRiggins
Pitch yourself as a Jack (or Jane) of All Trades
Know the companies who have been your client
Lead with work experiences@DanSchawbelMe 2.0
Can’t namedrop yet? That’s OK too!
@JKRiggins
What makes you stand out?
How do you differentiate?
What are the other companies doing that
@JKRiggins
@JKRiggins
@JKRiggins
How do you put it into 1 to 3 lines?
Personal Brand Statement
What you offer
+
How your
Audience can
benefit from it
High Concept Pitch
Jaws: Like Aliens but in space.
YouTube: Like Flickr for video.
Sourceseek: The eHarmony of offshore software development.
.
@JohnWolfendale
EcoVida Homes
@JKRiggins
Branding on Social Media
Twitter: 140 characters, use Hashtagify, fill it, followLinkedIn: 50 character Headline, engaging with keywords, examples, connectInstagram/Facebook: Check your privacy settings
Everywhere: Your Full Name, Headshot, Personal Brand Statement
What are you putting out there?
Be authentic (but don’t be an authentic bore.)
@JohnWolfendaleEntrepreneur, eco-architect
Be you but don't give a commentary on every aspect of your life
(Never have an online nervous breakdown in full view of everyone.)
@grahunt
Entrepreneur, real estate agent
Be consistent in your branding. Samepic and handle acrossall networks, for example
@TomRaftery Entrepreneur
Consistent but appropriate for your network!
@Casslar
Entrepreneur, Market Research Company
What About You?
@JKRiggins
http://ebranding.ninja
SlideShare.net/ebrandingninja