what is personal branding

Download What is Personal Branding

Post on 16-Aug-2015




1 download

Embed Size (px)


  1. 1. Jon Parks Atlantic BT July 29, 2015 Personal Branding
  2. 2. What is personal branding?
  3. 3. Personal branding is a story. A story about you.
  4. 4. Jon Parks 17+ years experience in digital marketing Author, speaker & instructor Content marketing, social media, email marketing 4 beautiful children Triathlon
  5. 5. Personal Branding is not Deceptive Ego-driven Focused on numbers
  6. 6. Why Does Personal Branding Matter?
  7. 7. A Personal Branding Framework 1. Know your topics 2. Build your network 3. Distribute your content
  8. 8. 1. Know Your Topic What are you interested in? What are you passionate about? Knowing this is critical Becomes part of how you describe yourself This determines the type of content you will create Will help you find your voice
  9. 9. 2. Build Your Network Have you claimed your profiles? Twitter, LinkedIn, FB, G+, Instagram, others? Are you active on these networks? Share thoughts/content? Listen to conversations? Do you have a content discovery process? Each of these will help you extend your reach & offer a chance to tell your story
  10. 10. 3. Distribute Your Content
  11. 11. Next steps: 1. Identify your topics 2. Shore up your network 3. Become active on social
  12. 12. Jon Parks Atlantic BT July 29, 2015 Personal Branding