what is marketing doing in 2008?

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What is marketing doing (in 2008)? A twit-meme in 140 characters

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Page 1: What is marketing doing in 2008?

What is marketing doing (in 2008)?

A twit-meme in 140 characters

Page 2: What is marketing doing in 2008?

"Hopefully, more than 2007 and less than 2009."

Marco MassarottoInternet PR

What is marketing doing (in 2008)?

Page 3: What is marketing doing in 2008?

"What I know: the evolution of marketing will steadily remain in digital marketing hands. Digital marketing will continue to grow"

Matteo #3Imlog

What is marketing doing (in 2008)?

Page 4: What is marketing doing in 2008?

"What I hope: Marketing in 2008 will be as different from advertising as possible and will speak people’s

language"

Matteo #1Imlog

What is marketing doing (in 2008)?

Page 5: What is marketing doing in 2008?

"Marketing sarà un link sincero."

MarkettaraDisruption

What is marketing doing (in 2008)?

Page 6: What is marketing doing in 2008?

"What I believe: Marketing in 2008 will be the same, but with a different date on powerpoint presentations"

Matteo #2Imlog

What is marketing doing (in 2008)?

Page 7: What is marketing doing in 2008?

"Build trustworthy relations conversating with people in order

to meet and overwhelm their needs or expectations."

PierlucaMarketing Agorà

What is marketing doing (in 2008)?

Page 8: What is marketing doing in 2008?

"Semina spunti di conversazione, per creare una "rete" di

influenzatori e soggetti interessati all’argomento"

ItaloProxemics

What is marketing doing (in 2008)?

Page 9: What is marketing doing in 2008?

"Capiscono che le persone hanno tante dimensioni e abbattono le barriere, giocando di mash-up"

FedericaLe gatte di via Plinio

What is marketing doing (in 2008)?

Page 10: What is marketing doing in 2008?

"Markethink! "

MizioMizioblog

What is marketing doing (in 2008)?

Page 11: What is marketing doing in 2008?

"Rendersi conto che il potere (di mercato) si ha fino a quando non

bisogna esercitarlo"

BiscoBiscomarketing

What is marketing doing (in 2008)?

Page 12: What is marketing doing in 2008?

" Coinvolgere il consumatore al punto da fargli preferire, alle vendite, un

rapporto diretto con la marca."

MarcoMaan

What is marketing doing (in 2008)?

Page 13: What is marketing doing in 2008?

" Focus on Human potential."

KamikazeKamikaze Planning

What is marketing doing (in 2008)?

Page 14: What is marketing doing in 2008?

" E se finalmente nel 2008 il Marketing si dedicasse a migliorare il

prodotto?"

mr OzMr Oz

What is marketing doing (in 2008)?

Page 15: What is marketing doing in 2008?

"E se provassimo a far divorziare il marketing dalla comunicazione?"

InvadInvad

What is marketing doing (in 2008)?

Page 16: What is marketing doing in 2008?

"Less market more people, less communication more conversation, less go-to more share-with: merge the company in the social stream"

Gino TocchettiKnowledge Ecosystem

What is marketing doing (in 2008)?

Page 17: What is marketing doing in 2008?

"marketrying"

kttbkttb

What is marketing doing (in 2008)?

Page 18: What is marketing doing in 2008?

"Costruire mantenere e sviluppare relazioni dinamiche che

interpretino tutti i touch-point disponibili coerenti con la tribe di

riferimento"

Dr_Who

What is marketing doing (in 2008)?

Page 19: What is marketing doing in 2008?

"Il trend principale è riassumibile in “back to basics” Sentiremo parlare

molto di marketing usabile, accessibile, sostenibile e responsabile"

MaurizioMarketing Usabile

What is marketing doing (in 2008)?

Page 20: What is marketing doing in 2008?

"mash-up fra tecnologia e consumer/human insight per

sviluppare rilevanza culturale e costruire relazioni prima ancora

che transazioni"

Mr White

What is marketing doing (in 2008)?

Page 21: What is marketing doing in 2008?

"Un concetto che suoni un tantino innovativo rispetto al 2007, ma senza esagerare altrimenti si

finisce dritti nel 2009."

CristianoZio Burp

What is marketing doing (in 2008)?

Page 22: What is marketing doing in 2008?

"autentico con tannini non ancora amalgamati merita un po’ di

tempo in cantina, rileva la sua piacevolezza in abbinamento a

piatti importanti"

LucaFluido

What is marketing doing (in 2008)?

Page 23: What is marketing doing in 2008?

"Si passerà dall’Età dell’Essere all’Età della Ragione, abbandonando false

illusioni di rivoluzioni verso una logica multicanale intelligente"

AndreaMarketing Reloaded

What is marketing doing (in 2008)?

Page 24: What is marketing doing in 2008?

"Io non lo so, ma nemmeno lui."

TacusBlog Placement

What is marketing doing (in 2008)?

Page 25: What is marketing doing in 2008?

"We are not in the business of maintaining media companies. We are in the business of connecting with our

consumers." T. Edwards - Nike

Martina (2)Adverblog

What is marketing doing (in 2008)?

Page 26: What is marketing doing in 2008?

"*business as unusual*"

MassimoOh my marketing

What is marketing doing (in 2008)?

Page 27: What is marketing doing in 2008?

"Vecchi prodotti e nuovi servizi proposti da vecchi canali e nuovi potenti, offerti a vecchi clienti da

nuovi intermediari. Di nuovo"

GiuseppePollicinor

What is marketing doing (in 2008)?

Page 28: What is marketing doing in 2008?

"Il marketing di maggior successo sarà quello che riuscirà a raggiungere l'obiettivo di rendere sè stesso

consapevolmente inutile."

gluca[mini]marketing

What is marketing doing (in 2008)?

Page 29: What is marketing doing in 2008?

"farà fare il suo lavoro alle persone, dissolvendosi nella

quotidianità dei comportamenti e della comunicazione."

GiovanniMedia Mondo

What is marketing doing (in 2008)?

Page 30: What is marketing doing in 2008?

"mobile marketing, video banners, video websites, Facebook, targeted

advertising"

Martina (1)Adverblog

What is marketing doing (in 2008)?

Page 31: What is marketing doing in 2008?

"mi auguro che il 2008 sia l’anno in cui il mercato dell’advertising italiano sviluppi una maggiore sensibilità nei

riguardi dell’ascolto/misurazione del buzz online"

MediaMeterMediaMeter

What is marketing doing (in 2008)?

Page 32: What is marketing doing in 2008?

"Il marketing starà alle persone come il comandante del Bounty sta agli

ammutinati, deve decidere se unirsi a loro o essere abbandonato."

gluca[mini]marketing

What is marketing doing (in 2008)?

Page 33: What is marketing doing in 2008?

"Non domandarci la formula che mondi possa aprirti/[...]/Codesto solo oggi

possiamo dirti,/ciò che non siamo, ciò che non vogliamo."

gluca[mini]marketing

What is marketing doing (in 2008)?

Page 34: What is marketing doing in 2008?

"Driven by fear, stick with old practices + dedicate spare

resources to shallow experiments on whatever “new”, advised by

whoever comes along"

StefanoFinal Burp

What is marketing doing (in 2008)?

Page 35: What is marketing doing in 2008?

"Trying to understand how to adapt itself to the new communication

world"

MauroMauro Lupi Blog

What is marketing doing (in 2008)?

Page 36: What is marketing doing in 2008?

"Helping me stay in the office till 9.00 pm."

Andrea AndreuttiAndrea's Blog

What is marketing doing (in 2008)?