what is marketing automation - esrock.com · marketing automation is right for you want to know...

WHAT IS MARKETING AUTOMATION & WHY SHOULD YOU INVEST IN IT? marketing automation [mahr-ki-ting aw-tuh-mey-shuh n] noun POPULAR MARKETING AUTOMATION PLATFORMS TOP BENEFITS OF MARKETING AUTOMATION GENERATE & NURTURE LEADS IMPROVE BRAND AWARENESS INCREASE CONVERSIONS DRIVE LOYALTY MAXIMIZE SPEND TRACK ROI FAVORITE PLATFORM FEATURES HOW TO KNOW IF MARKETING AUTOMATION IS RIGHT FOR YOU WANT TO KNOW MORE? Contact Kevin Wilson, CEO, Esrock Partners at 708-349-8400 or [email protected] Esrock is the only foodservice brand activation agency that leans on 40 years of strong industry relationships for real insights that shape our common sense marketing solutions. Find out how our exclusive services can drive results for your business at www.esrock.com 708.349.8400 | esrock.com GAIN VISIBILITY AT THE CONTACT LEVEL CREATE HYPER- PERSONALIZED CONTENT CLOSE MORE DEALS Is your sales team having trouble keeping track of leads? Do the marketing and sales teams sometimes feel disjointed? Is it a challenge to discover prospects and quality leads? Do you have clear visibility into the effectiveness of your marketing and sales strategy? End-to-End Reporting & Analytics 9 SAVE TIME BY FOCUSING ON READY BUYERS 1. Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically Email Automation 1 Social Media Management 3 Buyer Personas 5 Behavior Tracking 7 Built-In CRM 2 Anonymous Visitor Identiﬁcation 4 Lead Scoring 6 8 Sales Notiﬁcations

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Page 1: WHAT IS MARKETING AUTOMATION - esrock.com · MARKETING AUTOMATION IS RIGHT FOR YOU WANT TO KNOW MORE? Contact Kevin Wilson, CEO, Esrock Partners at 708-349-8400 or kwilson@esrock.com

WHAT ISMARKETINGAUTOMATION& WHY SHOULD YOU INVEST IN IT?

marketing automation[mahr-ki-ting aw-tuh-mey-shuh n]

noun

POPULAR MARKETINGAUTOMATION PLATFORMS

TOP BENEFITS OFMARKETING AUTOMATION

GENERATE & NURTURE LEADS

IMPROVE BRAND AWARENESS

INCREASECONVERSIONS

DRIVELOYALTY

MAXIMIZE SPEND

TRACK ROI

FAVORITE PLATFORMFEATURES

HOW TO KNOW IFMARKETING AUTOMATION

IS RIGHT FOR YOU

WANT TO KNOW MORE? Contact Kevin Wilson, CEO, Esrock Partners at 708-349-8400 or [email protected]

Esrock is the only foodservice brand activation agency that leans on 40 years of strong industry relationships for real insights that shape our common sense marketing solutions. Find out how our exclusive services can drive results for your business at www.esrock.com 708.349.8400 | esrock.com

GAIN VISIBILITY AT THE CONTACT

LEVEL

CREATE HYPER-PERSONALIZED

CONTENT

CLOSE MORE DEALS

Is your sales team having trouble keeping track of leads?

Do the marketing and sales teams sometimes feel disjointed?

Is it a challenge to discover prospects and quality leads?

Do you have clear visibility into the effectiveness of your marketing and sales strategy?

End-to-EndReporting & Analytics9

SAVE TIME BY FOCUSING ON READY BUYERS

1. Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically