By Calum Young

What is it? • Young’s Model Railways is a fictional

model railway company devoted to making the highest quality train sets, locomotives, buildings and rolling stock.

Advertising • I plan to produce an advert for the company

which shows how adding more track and buildings to the layout it will help to develop the layout into something larger.

Outline• The Advert starts out with a small 0-4-0 engine with three 4 wheel coaches

running round a small oval track

• Then there is a quick montage of the layout being expanded and now the layout is much larger and the train has more rolling stock behind it

Outline Part Two• The Train will then approach a tunnel and go

through as a small engine and emerge form the other side as a larger engine showing how the layout grows overtime.

Outline Part 3• There will then be another montage showing

the various features and other trains and will then end with the logo.

Locations• I plan to film at my own house for the basic layout scenes

and for the more developed layout scenes I plan to film at the Wirral and North Wales Model Railway Club on their layout known as “Bambury Sheds”.

Narration • I plan to ask Chris Eden-Green to narrate the lines

needed for the advert as he is a well know member of the steam enthusiast community with his own youtube series “Steam Locos in Profile”.

Duration • I plan to have to have the advert

last around 40-50 seconds so it wont be too long to bore audiences but gives enough time to explain the product.