What is it?What is it?

The Adopt-A-School Bus The Adopt-A-School Bus Program puts “clean buses” into Program puts “clean buses” into

the hands of school districts. the hands of school districts.

Our Goals Our Goals

• Reduce the health risk to our childrenReduce the health risk to our children

• Reduce diesel emissions and air toxics:Reduce diesel emissions and air toxics:

1 Ton / day 1 Ton / day reduction of NOreduction of NOxx

Competitive AdvantagesCompetitive Advantages

• Innovative Innovative •Non-profit organizationNon-profit organization

• MarketableMarketable•Face to air qualityFace to air quality

How we got startedHow we got started

• EPA R6 provided 2 coordinatorsEPA R6 provided 2 coordinators

• Seed money to non-profit to Seed money to non-profit to administer the programadminister the program

• Support of a high profile corporate Support of a high profile corporate sponsor:sponsor:

• Selected a non-profit organizationSelected a non-profit organization

• HealthHealth

• EducationEducation

• Transportation and Air PlanningTransportation and Air Planning

How we got started How we got started (continued)(continued)

• Formed Steering CommitteeFormed Steering Committee• Industry leadersIndustry leaders

• Chambers of CommerceChambers of Commerce

• Technical AdvisorsTechnical Advisors• School DistrictsSchool Districts• Transportation DirectorsTransportation Directors

• Elected officialsElected officials• City MayorsCity Mayors• County JudgesCounty Judges• State RepresentativesState Representatives

How we got started How we got started (continued)(continued)

• Operational principles and Operational principles and guidelinesguidelines

• Grant criteria / applicationGrant criteria / application

• Contribution levelsContribution levels

How we got started How we got started (continued)(continued)

• Outreach / marketing strategyOutreach / marketing strategy

• Website: www.Adopt-A-SchoolBus.orgWebsite: www.Adopt-A-SchoolBus.org• Brochures and fact sheetsBrochures and fact sheets• Poster ContestPoster Contest• Radio PSAsRadio PSAs• Kick off eventKick off event

• Hired a full time director/fundraiserHired a full time director/fundraiser

How we got started How we got started (continued)(continued)

The Corporate PerspectiveThe Corporate PerspectiveCitigroup’s involvement:Citigroup’s involvement:• Lead sponsor for Dallas/Fort WorthLead sponsor for Dallas/Fort Worth• Chair Steering CommitteeChair Steering Committee• Underwriter of Kick off event for area business Underwriter of Kick off event for area business

leaders/medialeaders/media

Dallas/Fort Worth can be a model for Dallas/Fort Worth can be a model for the rest of the nation as we seek to the rest of the nation as we seek to promote clean fuel school buses promote clean fuel school buses across America. So thank you for across America. So thank you for your leadership. You are helping toyour leadership. You are helping to drive an important effort on thedrive an important effort on the road to a healthier future for America’s road to a healthier future for America’s children. children. 

— —Governor Christie Todd Whitman, Governor Christie Todd Whitman, EPA Administrator EPA Administrator

Why Citigroup is involved:Why Citigroup is involved:• Environment /Children are important Environment /Children are important • Projects beyond philanthropyProjects beyond philanthropy• Lead by exampleLead by example• Direct say on the programDirect say on the program

The Corporate PerspectiveThe Corporate Perspective

The Corporate PerspectiveThe Corporate Perspective

Incentives for sponsors:Incentives for sponsors:• Featured in PSAs, school and parent Featured in PSAs, school and parent

newsletternewsletter• Use of Adopt-A-School Bus logo in Use of Adopt-A-School Bus logo in

corporate promotional materials corporate promotional materials • Logos displayed on school buses Logos displayed on school buses • Committee membershipCommittee membership

The Corporate PerspectiveThe Corporate Perspective

Community Recognition:Community Recognition:

• Civic LeadersCivic Leaders

• Good Corporate CitizensGood Corporate Citizens

• Environmental StewardsEnvironmental Stewards

Where are we today?Where are we today?

San AntonioSan AntonioAustinAustin

Little RockLittle Rock

DALLASDALLAS

HOUSTONHOUSTON

How does it work?How does it work?

Generic Program Structure:Generic Program Structure:

Sources of FundingSources of Funding• Corporate sponsorshipCorporate sponsorship• School district matchSchool district match• Texas Railroad Commission (RRC)Texas Railroad Commission (RRC)• Texas Commission on Texas Commission on

Environmental Quality (TCEQ)Environmental Quality (TCEQ)• Supplemental Environmental Supplemental Environmental

Projects (SEPs)Projects (SEPs)

How does it work? How does it work? (continued)(continued)

Flow of FundsFlow of Funds:

EPA & StateEPA & State• SEPs, EPA grantsSEPs, EPA grants

ASBP Program DirectorASBP Program Director• Corporate Sponsorship,Corporate Sponsorship,• FoundationsFoundations

School DistrictsSchool Districts

Grant ApplicationGrant ApplicationRange of matchingRange of matching funds: 50/50funds: 50/50

Steering CommitteeSteering Committee

• Provide direction and Provide direction and consultation for the non profitconsultation for the non profit organizationorganization• Approve the final selection of bus Approve the final selection of bus replacements / retrofitsreplacements / retrofits

Non profit OrganizationNon profit Organization

How does it work? How does it work? (continued)(continued)

Ranking Criteria:Ranking Criteria:1.1. % of students below the Federal % of students below the Federal

Poverty Level (determined by Poverty Level (determined by participation in the school’s “free participation in the school’s “free lunch” program)lunch” program)

2.2. School districts which fall into the School districts which fall into the areas with the greatest concentration areas with the greatest concentration of Ozone, PM, and Air Toxics of Ozone, PM, and Air Toxics ExposureExposure

3.3. School districts with the largest School districts with the largest number of older diesel buses (1993 number of older diesel buses (1993 and older models)and older models)

How does it work? How does it work? (continued)(continued)

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

FY '03-'04 FY '04-'05 FY '05-'06

EPA Retrofit Grants

School Match

Corporate Giving

State SEPs

Region 6 SEPs

National SEPs

Where are we today in DFW? Where are we today in DFW?

““Tale of Two Cities”Tale of Two Cities”

Houston/GalvestonHouston/GalvestonStarted with Fed. Seed moneyStarted with Fed. Seed money Started with State seed moneyStarted with State seed money

Service industry economyService industry economy Heavy concentration of petro-Heavy concentration of petro-chemical industrychemical industry

Contribution levels: $25K-100KContribution levels: $25K-100K Contribution levels: $25-250KContribution levels: $25-250K

More challenging fundraising More challenging fundraising environmentenvironment

More receptive– Strong fundraising More receptive– Strong fundraising potentialpotential

Bus Inventory: Bus Inventory: 1,516 ’93 & older1,516 ’93 & older

2,1402,140 ’94 & newer ’94 & newer

3,6563,656

Bus Inventory: Bus Inventory: 1,661 ’93 & older1,661 ’93 & older

4,2804,280 ’94 & newer ’94 & newer

5,9415,941

Business interest– Advertising basedBusiness interest– Advertising based Business interest– Community basedBusiness interest– Community based

Dallas/Fort WorthDallas/Fort Worth

What’s working well?What’s working well?

Supplemental Environmental Projects a Supplemental Environmental Projects a good funding sourcegood funding source• 9 pending Region 6 SEPs9 pending Region 6 SEPs• Total $2.2 – 4.4 million Total $2.2 – 4.4 million • Next 30 days- 6 monthsNext 30 days- 6 months

• Toyota SEP (National)Toyota SEP (National)• $20M$20M• Distributed over the course of next 5 yearsDistributed over the course of next 5 years

What’s working well? What’s working well? (continued)(continued)

• Initial focus on foundations/grant Initial focus on foundations/grant writingwriting

• Next, reaching out to corporate Next, reaching out to corporate sponsors (business roundtables)sponsors (business roundtables)

• Being open to innovative Being open to innovative partnershipspartnerships

Keys to SuccessKeys to Success

• Strong corporate leadershipStrong corporate leadership• FlexibilityFlexibility• Choosing nonprofitChoosing nonprofit• Sponsorship levelsSponsorship levels

• Generate awareness / momentum Generate awareness / momentum • PR planPR plan• Fundraising/Marketing Director is essentialFundraising/Marketing Director is essential

Adopt-A-School Bus is Taking Off !Adopt-A-School Bus is Taking Off !… … Don’t Miss the Bus!Don’t Miss the Bus!

Harry Bass Jr.Harry Bass Jr.

FoundationFoundation