What is it about women

and chocolate?

TIM CAGNEY

Lansdowne Club

DR KRISTY LEISSLE

Chair

PROF. STEPHANIE BARRIENTOS

University of Manchester

Cocoa Production

Traders and

buyersEarly Crop

Care

Crop and

Harvest

Ferment

and dry

Gendered Social Relations:

Production

Grinders and

Processors

Chocolate

ManufacturersRetail

Consumers

Medium

quality

Low

quality

High

Quality

Simplified Cocoa-Chocolate

Value Chain

Gendered Social Relations:

Consumption

Male Cocoa Farmer’s

Adjacent Farm

Woman Cocoa Farmer

on Farm

Cadbury India ‘Model’ Farm

ERINCH SAHAN

Oxfam

Making the big brands sit up and take action

Erinch Sahan

Head of Private Sector Team (acting), Campaigns & Policy, Oxfam GB

Creating Change

Gather evidence, engage with

companies, empower

communities

Sensitise company to

its performance Spur public engagement &

build a movement for

change

Win Commitments

Monitor commitments with local

stakeholders, leverage corporate

influence at global levels

Engaging CONSUMERS>700,000 campaign actions

Leveraging Investor VoiceInstitutional investors spoke up (>$1.4t AUM)

Cocoa, Ghana and Cote d’IvoireThe challenges to address

• Women involved in most stages of cocoa production yet make

less than male cocoa farmers

• In West Africa women do nearly half of the labor on cocoa

farms but own just a quarter of the land.

• Cocoa seen as a “man’s crop” and women typically not valued

for contributions

• Few women farmers are members of cooperatives – can’t

access trainings or resources available to members

• Lack of decision-making power or control over assets

• Time poverty and burden of care

• Lower levels of literacy and

numeracy

Women’s Empowerment & CocoaThe commitments from the companies

Feb

2013

Apr

2016

Big Food Gender Scores

MELINDA BOHANNON

Department for International Development

Women’s Economic Empowerment and Agriculture

Melinda Bohannon, Deputy Director Growth and Resilience, DFID

Why now? A Global Framework for ActionThe High Level Panel seven drivers of change across four areas of work:

What is DFID doing?Action in Agriculture

• Our approach

– Promoting access to markets

– Financing inclusive business development

– Improving land tenure and access to inputs for women

– Improving the evidence base

– Driving gender equality across all our work

• Closing the inequality gap will reduce hunger and boost growth

What can you do?

HLP Report Launch: Tuesday 14 March 2017

• www.WomensEconomicEmpowerment.org

• HLP: @UNHLP #HLP #WomensEconomicEmpowerment

• IWD: #BeBoldForChange

HAZEL CULLEY

Marks & Spencer

ADDRESSING THE ISSUES FOR WOMEN IN M&S SUPPLY CHAINS

M&S HUMAN RIGHTS STRATEGY

DEFINING AREAS OF FOCUS

WHY DOES IT MATTER

Companies with women

on their boards

financially outperform

their rivals (Joy et al)

If women realise their full

economic potential it will

add $12 trillion to global

growth (McKinsey)

Women represent 70-

80% of consumer

spending (Forbes, 2015)

Gender equality is key to

ending poverty (United

Nations)

In the UK, only 18% of Ex-

Co positions are filled by

women and at one level

below this only 25% of

roles are filled by women

(KPMG Cracking the

Code, 2016)

In 2015 only half of the

world’s working age

women were in the

labour force

53% of women believe

that “ad campaigns

have a strong influence

on how women are

perceived in society”

Approximately 70% of

people in national

minimum wage jobs are

women

THE SITUATION FOR WOMEN

ERGON – better jobs for women in agribusiness

WHAT WE ARE DOING

GALS

Q&A

Stephanie, Erinch, Melinda & Hazel

Time to taste!

Break

DR KRISTY LEISSLE

Chair

LINDA BERCHIE &VICTORIA BOAKYEWAAKuapa Kokoo

Presentation by

Linda Berchie & Victoria Boakyewaa

Ghana

Victoria

Linda

Kuapa Kokoo

We belong to a farmers’ co-operative – called Kuapa Kokoo

• Kuapa was set up in 1993

• It started with 2,000 members and now we have over 85,000

• 35% of our members are women

• We produce around 7% of Ghana’s cocoa

Kuapa Kokoo

Kuapa has four income streams from Divine:

• Income for our cocoa. Fairtrade premium for every tonne of cocoa

• 2% of Divine Chocolate’s turnover

• 44% share of Divine’s distributed profit

What Fairtrade delivers:women learning income generating skills

What owning Divine delivers:women’s literacy and numeracy

classes

What owning Divine delivers: platforms around the world for

women farmers to speak

Now we have had the chance to speak!

Sadiq Khan, Mayor of London Nicola Sturgeon, First Minister, Scotland

Women love chocolate!

Women grow cocoa

Chocolate is your pleasure

Cocoa is my life!

BRAD HILL

The Co-operative

Raising the bar on sustainability

• We become the first UK retailer to source 100% Fairtrade cocoa.

• We are proud to announce that from May 2017, we will become

the first UK retailer to sell and use only Fairtrade cocoa in all of

our products, from the chocolate sprinkles on our doughnuts to

the chocolate chips in our Irresistible Triple Chocolate Cookies.

• Working in partnership with the Fairtrade Foundation to create a

new retail-ready version of Fairtrade's Cocoa Sourcing Program

to source all cocoa in Coop own-brand ranges

The commitment

• Will generate £450,000 in Fairtrade Premium per annum for

cocoa communities

• Will include over 200 of our Co-op products

• Will be completed by the end of May 2017

• Will see a five-fold rise in the amount of Fairtrade cocoa

sourced by the retailer

• Will take the total tonnage from 526 to 2,848 tonnes

SOPHI TRANCHELL MBE

Divine Chocolate

A Divine mission to empower

Divine Chocolate is aunique company

The only mainstream chocolate company in the world that is100% Fairtrade and farmer-owned

Everything we do is driven by our social mission:to empower farmers & chocolate lovers

Farmers receive 44% of profits

What does owning Divine mean for Kuapa Kokoo farmers?

Guaranteed minimum Fairtrade price for their cocoa$2000/tonne

Fairtrade social premium invested in their communities$200/tonne

2% of Divine turnover to Producer Support &Development• This more than doubles

the impact of Fairtrade• Over £2m contributed

to date

44% of Divine profits• Profit dividend since 2007• 2 members on the board• Knowledge of the industry• Power, including financing

4 income streams from Divine

Why it is so important to empower women cocoa farmers

…women work hard as farmers too (as well as looking after their children and homes) and have the right to benefit equally with men

…women cocoa farmers are particularly involved in the stages of cocoa farming that ensure the cocoa quality

…women invest their income in their families, the household and the communities, which helps communities thrive

How Kuapa Kokoo and Divine have worked to empower women

• Ensuring women are represented at all levels of the organisation

• Encouraging women to start women’s groups in their villages – to offer mutual support, and share knowledge

• Ensuring women cocoa farmers have equal access to all training and education opportunities, farming equipment and inputs

• Giving women unprecedented opportunities to speak about their lives to audiences all around the world

• Ensure women can really benefit from all the above – running literacy and numeracy programmes to give women the skills and confidence to stand up and be heard, and take an active role in their organisation

• Learning loops - Continually learning and improving and sharing to maximise impacts for women

20 years of empowering women

www.divinechocolate.com/DivineWomen

cc

Connecting cocoa farmers and chocolate lovers

Back of pack Inside wrapper

www.divinechocolate.com/DivineWomen

Celebrating over 20 years of Kuapa Kokoo co-operative

empowering women farmersDiscover their stories, how Divine has worked closely with Kuapa over the

years and the work still to do to empower women cocoa farmer

Women are on the rise

“No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half its citizens..”

Michelle Obama

Women empowered to make a better world

• Given an equal opportunity, women make positive contributions to their families, their communities, their businesses and their nations

• Around the world women are overcoming prejudice and fear to speak out and claim their rights – and offer their valuable contribution

• Equality is better for everybody – inequality is bad for everyone

• Achieving gender equality is one of the UN’s Sustainable Development Goals – business and governments need to sign up

It’s a vision we can all be part of

• We can push for more women on company Boards around the world

• We can make sure more women elected to key roles in Government

• We need to see all development and sustainability initiatives delivering equally for both men and women

Divine is playing a proud part in a worldwide movement that is reaching a tipping point

Chocolate is something women identify with and cherish around the world

You can be part of it, choosing Divine, and telling our stories

A delicious place to end today’s Briefing

Q&A

Linda, Victoria & Sophi

Meda wo ase!!

Thank you

Adwoa Asianaa