what is information?. data: collection of facts (opinions, demographics, statistics)

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  • Slide 1
  • What is Information?
  • Slide 2
  • Data: Collection of facts (opinions, demographics, statistics)
  • Slide 3
  • But Data is not information
  • Slide 4
  • Data: Collection of facts (opinions, demographics, statistics) Information: * A message received and understood
  • Slide 5
  • Data: Collection of facts (opinions, demographics, statistics) Information: A message received and understood A collection of facts from which conclusions may be drawn Knowledge acquired through study, or experience, or instruction * Information as the result of processing, manipulating and organizing data in a way that adds to the knowledge of the person receiving it.
  • Slide 6
  • Information: Something that changes What you know.
  • Slide 7
  • Information: It is a commodity. It is property.
  • Slide 8
  • Information: 1. Value Dependent upon the value of decisions that can be made with a change in what you know. Value = Benefit - Costs
  • Slide 9
  • In a business sense the value of information could be Negative.
  • Slide 10
  • Information: 1. Value 2. Amount Not dependent upon length or complexity Amount is inversely proportional to the probability of the message
  • Slide 11
  • Claude Shannon
  • Slide 12
  • Three pictures Each has the same number of pixels So each has the same amount of: DATA
  • Slide 13
  • Three pictures Each has the same number of pixels Each was judged to have the same amount of artistic and esthetical appeal.
  • Slide 14
  • Three pictures Each has the same number of pixels Each was judged to have the same amount of Artistic and esthetical appeal. So each as the same amount of: Quality
  • Slide 15
  • The print media stays in business by selling advertisements and influence Because. People will be attracted to the media when they find something that they didnt already know.
  • Slide 16
  • In other words people are attracted to and buy Information Even if it is wrong!
  • Slide 17
  • Editors will then buy material that will sell.
  • Slide 18
  • Three pictures A. People enjoying a nice afternoon by an office building
  • Slide 19
  • Three pictures B. A map of a new high-rise business building.
  • Slide 20
  • Three pictures C. President Obama meeting with a real alien
  • Slide 21
  • Three pictures A. People enjoying a nice afternoon by an office building B. A map of a new high-rise business building C. Obama meeting an alien Which one will be worth the most money?
  • Slide 22
  • Three pictures A. People enjoying a nice afternoon by an office building B. A map of a new high-rise business building C. Obama meeting an alien Which one that has the lowest probability!
  • Slide 23
  • Information: 1. Value 2. Amount 3. Goodness Ability to be used to make correct decisions.
  • Slide 24
  • Goodness Ability to be used to make correct decisions. Reliability Validity Relevancy Currency Sufficiency Efficiency Try: http://www.jimloy.com/puzz/puzz.htm
  • Slide 25
  • Information: 1. Value 2. Amount 3. Goodness 4. Evaluation
  • Slide 26
  • Information: Evaluation Who produced it? When was it produced? How was it produced? How was it analyzed? Why was it produced? Who benefits from this information? Why is this information available to me?
  • Slide 27
  • Information: Warning signs: Confirms what you have always known. Confirms what you WANT to believe. Contradicts what you have always known.
  • Slide 28
  • Information: Warning signs: Confirms what you have always known. Confirms what you WANT to believe. Contradicts what you have always known. Is GOOD THINK.
  • Slide 29
  • Information: GOOD THINK: The proper way to think about any topic. The politically correct way to think. George Orwell book 1984
  • Slide 30
  • Global Warming
  • Slide 31
  • Slide 32
  • http://dailycaller.com/2011/08/28/gore-global-warming-skeptics-are-this-generations-racists / http://www.telegraph.co.uk/earth/energy/6491195/Al-Gore-could-become-worlds-first-carbon- billionaire.html

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