what is graphic design?product.design.umn.edu/courses/pdes3711/2014/lectures/...usability hick’s...
TRANSCRIPT
What is Graphic Design?Communication with (2-D) Visual Information
for fun... for serious. for products.
505
Graphic Design1) what are you trying to communicate? (semantics)
2) how can you present it...
a) for usability?
b) for aesthetics?
Semantics
Usabilityhow can we design for
Usability
hick’s law: the time it takes to make a decision increase as the number of alternatives increases
poor mapping
how can we design for
Usabilityless is more
how can we design for
Usabilitymore is less
how can we design for
Usability
EF PT O ZL P E D
P E C F D
C Z J T R G
M O N Q L G
1
2
34567white
with typeface
how can we design for
Usability
Serif vs. Sans-Serif
Caps
Justification
IS ALL CAPS FASTER TO READ
or is lower case faster to read?
Is Center Justified Faster
to Read
Is Left Justified Fasterto ReadM
with typeface
how can we design for
Usability with focus
how can we design for
unless chaos is the goal
505
Aestheticshow can we design for
symmetry
with balance
how can we design forAestheticswith asymmetric balance
how can we design forAestheticswith asymmetric balance
how can we design forAestheticswith asymmetric balance
how can we design forAestheticswith asymmetric balance
squint
100kg
40kg
40kg
40kg
how can we design forAestheticswith asymmetric balance
how can we design forAesthetics
with thirds
with consistency in form language
how can we design forAesthetics
Rounded, Exaggeration, Fillets, Solids, Discrete Segments, Off Balance, Flowing, Wavy, Clean
with consistency in form language
how can we design forAesthetics
how can we design forAesthetics
with consistency in form language
Product Posterscall outs
different views feature
storytelling
Product Postersexamples
typeface?
what’s the idea?
Product Postersexamples
505
Graphic Design ChallengeDesign a product poster for “Static Shock”
keep in mind: the message contrast, typeface balance, focus, consistency
plan first on scrap
can use markers and colored paper
505
LogisticsAssignment and Benchmarking to lab
BE ON TIME.
Use your design notebooks to plan
Brainstorm some attributes for the Pugh chart
Team Budget and Purchases
Poster Planning in Lab? Will provide posters.
Idea Presentation Next Wednesday in Class
Each person makes their own poster and presents a different idea
Children’s Museum Friday 2/21, 530-730
Questions? Comments?