‘What is good for the visitor, is good for the resident and what is good for the resident, is

also good for the visitor.’

The role of Visit Cardiff is to promote Cardiff for Visit, Meet and Invest purposes.

The role of Visit Cardiff is to promote Cardiff for Visit, Meet and Invest purposes.

Tourism, Venues and Event Marketing team

UWCL Final Thursday 1st June 2017 Cardiff City Stadium

• Kick-off 19.45hrs

• Ticket prices - £6 adults/ £2 concessions

• LOC minimum target attendance of 15,000+ - over 2,000 tickets sold in first week

• Ticket sales launch – 21st Feb (100 days to go)

• Biggest female sporting event to have been staged in Wales

• Live TV audience of 5m – key markets are Germany and France

UCL Final Saturday 3rd June 2017 National Stadium of Wales In 2017, it will be the single biggest sporting event in the World. It will be the biggest sporting event to have ever been staged in Wales. It will command an average live global TV audience of 200 million. In total, over 400 million different people will watch some part of the Final on television. BT Sport’s 3 year broadcasting deal with UEFA totals £897m – Cardiff will be their first final as Host Broadcaster.

UCL Final Saturday 3rd June 2017 National Stadium of Wales

• single biggest sporting event in the World in 2017.

• the biggest sporting event to have ever been staged in Wales.

• 7.45pm kick-off

• 250,000 people expected to visit the UEFA Champions Festival

• 220,000 people expected in Cardiff city centre on Sat 3rd June

• 2,000 volunteers – Champions!

• £45m projected direct economic impact

UEFA Official Event Locations

• National Stadium of Wales - UCL Final 2017 -03.06.17 • Cardiff City Stadium - UWCL Final 2017 – 01.06.17 • Cardiff Arms Park - Broadcast Compound for UCL Final 2017 • Cardiff & County Club car park - Press conference marquee for UCL Final 2017 • BT building - Accreditation Centre & Volunteer Centre • Coopers Field - UEFA Champions Village–sponsor hospitality area • Cardiff Castle - UEFA Football Village– corporate hospitality area • Cardiff Bay - UEFA Champions Festival – Thurs 1.6.17 – Sun 4.6.17 • Pontcanna Fields – Camp Cardiff • King Edward VII Avenue & Museum Avenue - Sponsor coach parking • Cardiff City Stadium - Supporter coach parking area – Team A – 03.06.17 • Churchill Way - Fan Meeting Point – Team A- 03.06.17 (20k) • Lewis Road, Splott - Supporter coach parking area – Team B- 03.06.17 • Callaghan Square - Fan Meeting Point – Team B- 03.06.17 (20k)

UEFA Champions Village – Bute Park 6,500 hospitality covers

UCL Football Village - Cardiff Castle 1,900 hospitality covers

UCL Football Village - Cardiff Castle 1,900 hospitality covers

UEFA Champions Festival, Cardiff Bay

• Located in Cardiff Bay – FREE event – expect 250,000 people to visit

Thurs 1st June 11am to 11pm Fri 1st June 11am to 11pm Sat 3rd June 11am to 5pm Sun 4th June 11am to 5pm

• Festival will consist of:

• Sponsor activations; • Trophy display (public can have their photo taken free of charge); • Official UCL Final 2017 Megastore; • Live entertainment and big screen; • Ultimate Champions match (former players) • Floating pitch also to be used by community groups and media!; and • UEFA Museum and Champions Gallery.

Accommodation

City UCL Final Number of hotel rooms in city

London 2011 & 2013 140,000

Berlin 2015 135,000

Milan 2016 40,000

Cardiff 2017 4,500

Accommodation

• Majority of Cardiff hotel rooms booked by UEFA and their commercial partners.

• Availability is low and pricing is high.

• Creation of a Fan Camp in Cardiff – Camp Cardiff ;

• 21 high speed trains back to London 11pm – 4am;

• Creating a fan app which will provide real time hotel availability across all major towns and cities that are connected to Cardiff by event transport on 3rd June.

Drop –in Sessions • 10th April Cardiff City Hall 12-2pm • 11th April Novotel 6-8pm • 12th April Norwegian Church 6-8pm

Bespoke briefings for: • Cardiff Hoteliers Association • Cardiff Waterfront Partners • Cardiff Licensee Forum • Cardiff BID

27th May – 10th June 2018 2 week festival of events, exhibitions, seminars, workshops and entertainment Global exposure due to 10th Stopover/ Transatlantic leg Alicante Lisbon Cape Town Melbourne Hong Kong Guangzhou Auckland Itajai Newport RI

Cardiff Gothenburg The Hague

How can you capitalise?

• What is your product offer?

• What is your story?

• Are you listed on VisitCardiff.com?

• Tailor your offer to the event need

• Croeso/ Welcome – POS / engagement/ placement?

You tell us?

What next?

• Work • Communicate • Partner • Engage • Share • Collaborate • Enjoy the journey

Drop –in Sessions • 10th April Cardiff City Hall 12-2pm • 11th April Novotel 6-8pm • 12th April Norwegian Church 6-8pm

Cardiff2017.Wales uefa.com/cardiff2017 Visitcardiff.com/cardiff2017