What is Flex Serve?

What is Flex Serve?

• Express wash conveyor with free vacuumsExpress wash conveyor with free vacuums• Typically friction – (St. Louis Touch Free)Typically friction – (St. Louis Touch Free)

• Menu prices typically start at $3Menu prices typically start at $3• Typically have an attendant on duty to help load vehiclesTypically have an attendant on duty to help load vehicles• Typically have dual gate entry systemsTypically have dual gate entry systems• Sold to operators as high volume washesSold to operators as high volume washes• Modeled after Benny’s in Baton Rouge, LAModeled after Benny’s in Baton Rouge, LA• Concept pushed by Sonny’s and other full serve conveyor Concept pushed by Sonny’s and other full serve conveyor

supplierssuppliers• Sold to deliver 150 cars per hourSold to deliver 150 cars per hour• Good number have been sold in southern USGood number have been sold in southern US

Flex Serve Locations

What about dual gate entry systems, how do they work?

Who are Flex Serve Customers?

Who Are Flex Serve Customers?

• Independent investorsIndependent investors• Existing tunnel operatorsExisting tunnel operators• Existing car wash operatorsExisting car wash operators• Quick TripQuick Trip

What Is Flex Appeal?

What is Flex Appeal

• RYKO's marketing version of Flex ServeRYKO's marketing version of Flex Serve• Began with a select group of RYKO distributors, Began with a select group of RYKO distributors,

RYKO sales people and RYKO engineering.RYKO sales people and RYKO engineering.• Several meetings and conference calls September Several meetings and conference calls September

through Novemberthrough November

• Decided on a strategy to takes the concept to the Decided on a strategy to takes the concept to the next levelnext level

What is the strategy with RYKO’s Flex Appeal?

• Address a “hot” market segment we may have been missingAddress a “hot” market segment we may have been missing

• Draw more traffic and sales leads with the Flex Appeal ConceptDraw more traffic and sales leads with the Flex Appeal Concept

• Potentially defend oil industry customersPotentially defend oil industry customers

• Convert Flex Serve customers to RYKO Flex Appeal Convert Flex Serve customers to RYKO Flex Appeal

• Compete more effectively and provide more sales, with a more Compete more effectively and provide more sales, with a more

advanced offeradvanced offer

• Provide better profits via a lower initial investment and lower Provide better profits via a lower initial investment and lower

cost of operation to Flex Appeal Operators.cost of operation to Flex Appeal Operators.

• Sell more car wash equipmentSell more car wash equipment

Action plans!

• Develop sales and marketing support materialsDevelop sales and marketing support materials• Develop drawings and other engineering supportDevelop drawings and other engineering support• Outsource products not currently available to Outsource products not currently available to

make this concept viablemake this concept viable• Train the field on the conceptTrain the field on the concept• Advertise Advertise • Sell equipmentSell equipment

RYKO Flex Appeal Products

What is different about the RYKO Flex Appeal conveyor?

• Very little!Very little!• More of the same RYKO components More of the same RYKO components (in some cases)(in some cases)

• longer conveyor track longer conveyor track (in some cases)(in some cases)

• Dual gate entry system Dual gate entry system (in some cases)(in some cases)

• Central Vacs offered free to wash patronsCentral Vacs offered free to wash patrons• One other component to be sourcedOne other component to be sourced

• Tire shine applicatorTire shine applicator

Flex Appeal Advantages!

• With or without gatesWith or without gates• With or without attendantsWith or without attendants• With free central vacsWith free central vacs

• Or RYKO code vacsOr RYKO code vacs• As good or better wash!As good or better wash!• The potential for a much lower: Initial The potential for a much lower: Initial

investment and cost of operationinvestment and cost of operation

Sales and Marketing Support

The Advertisement

This advertisement Has been running in thenational car wash publicationsSince the beginning in the month of November.

People who read the ad will be encouraged to call or visit ourweb page for more informationon Flex Appeal

MagazineMagazine

Americas Car Care Americas Car Care BusinessBusiness

Professional Car Professional Car WashingWashing

Auto Laundry Auto Laundry NewsNews

Modern Car CareModern Car Care

These are the publications whereads have run in November 2004 and January 2005

People who request moreinformation on Flex Appealare sent:

Brochure

The Flex Appeal brochure Promotes our conveyor packages and the advantages our system offers over other types of washes

The Flex Appeal brochure also helps promote the features and the benefits of our code activated equipment

Flex Appeal Brochure

Pamphlet

The Flex Appeal Pamphlet is a step-by-step explanation of the benefits of offering flexible serviceat the car wash site. Various aspectsof our equipment is highlighted in each step

Flex Appeal Information Pamphlet

Product Guide

To help customers and salespeople see all of the partsavailable in the Flex Appealline, the product guide makes it easier for peopleto create and order a Flex Appeal system

The Product Guide includes part numbers,a picture and a descriptionof individual components of the line. This will be important whenan existing conveyor customer wants to upgradeor add on.

Flex Appeal Product Guide

Success Stories

The Flex AppealSuccess StoriesBrochure feature Ryko customers telling about their car wash successes

Car wash owners,like everybodyreact positivelywhen “one oftheir own” tellsabout their successes

Flex Appeal Success Brochure

MARKETING MATERIALS

AVAILABILITY

Flex Appeal AdsFlex Appeal Ads Began in November Issues

Flex Appeal Brochure Available NOW

Flex Appeal Pamphlet Available NOW

Flex Appeal Product Guide Available NOW

Flex Appeal Drawings Available NOW

Flex Appeal Component Dimensions and configurations

Available NOW

Package pricing Available NOW

Web site Addition Available NOW

Flex Appeal Pricing

• Available today Available today • Configurations to match Sonny’sConfigurations to match Sonny’s• Head to head features to featuresHead to head features to features• CompetitiveCompetitive

Outsourced Products

Dual gates for Flex Appeal

• Dual gates are available from ICS.Dual gates are available from ICS.• ICS focus is Tunnel Master SoftwareICS focus is Tunnel Master Software• ICS out sources the gates and the coin boxesICS out sources the gates and the coin boxes• Contact ISC and they will handle the saleContact ISC and they will handle the sale• Distributors are free to contact ICS directlyDistributors are free to contact ICS directly• Dual gate system runs $70,000 +Dual gate system runs $70,000 +

• You have to decide with your customer the value of You have to decide with your customer the value of

running dual gatesrunning dual gates

Central Vacs for Flex Appeal• Central Vacs are available from VacutechCentral Vacs are available from Vacutech• You contact Vacutech and they handle they handle the sale, You contact Vacutech and they handle they handle the sale,

installation and warranty. installation and warranty. • Information packs will be sent out within the next couple of Information packs will be sent out within the next couple of

weeksweeks• Central vac systems sell for around $30,000Central vac systems sell for around $30,000• Distributors are free to contact Vacutech directlyDistributors are free to contact Vacutech directly

Engineering Support

Drawings

• Generic site plans and equipment drawings Generic site plans and equipment drawings are available today for 50 through 150 foot are available today for 50 through 150 foot Flex Appeal ConveyorsFlex Appeal Conveyors

• Site specific drawings are also available Site specific drawings are also available through RYKO’s normal process for through RYKO’s normal process for conveyor drawingsconveyor drawings

Equipment configurations

• Now availableNow available• Table showing space required for each Table showing space required for each

componentcomponent• Build your own conveyorBuild your own conveyor• Limits on component useLimits on component use• Combinations of components in length Combinations of components in length

efficienciesefficiencies

Next Steps

Starts With You!

• Flex Appeal is available nowFlex Appeal is available now• RYKO is ready to support your effortsRYKO is ready to support your efforts• There is opportunity to sell equipment by There is opportunity to sell equipment by

pursuing Flex Appeal opportunities todaypursuing Flex Appeal opportunities today• Use the materialsUse the materials• Follow up on sales leadsFollow up on sales leads• Call for support!Call for support!

Conclusion

Conclusion

• Flex Serve is “HOT”Flex Serve is “HOT”• RYKO has developed a concept to get you RYKO has developed a concept to get you

into the businessinto the business• Marketing and advertising support materials Marketing and advertising support materials

are available todayare available today• Engineering support is available todayEngineering support is available today• It’s time to sell Flex AppealIt’s time to sell Flex Appeal

2005 Winter Sales Meeting2005 Winter Sales Meeting