what is evasive ad content policy
DESCRIPTION
Evasive Ad Content will extend the prohibited manipulations of trademark terms in ad text to domains, subdomains, and logos. For more details on Digital Marketing, you can visit : https://fuertedevelopers.in/digital-marketing/TRANSCRIPT
What is Evasive Ad Content Policy
❖ Google is starting a new Google Ads content policy called "Evasive Ad Content", this policy will affect on May 4th, 2021.
❖ Evasive Ad Content will extend the prohibited manipulations of trademark terms in ad text to domains, subdomains, and logos.
❖ Evasive Ad Content prohibits the usage of invisible UNICODE characters in ads that add no value to the ad content for users and disallow manipulations or videos to hide policy-violating content.
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Prohibited content
➔ Counterfeit Goods: The selling or promotion of the counterfeit product is prohibited on google ads, counterfeit products have a trademark or emblem that is almost identical to or original owner's trademark, they try to show up themselves off as a real product of the brand owner.
➔ Dangerous Products or Services: Google doesn't allow the promotion of any products or services that cause damage, harm, or injury because google wants to keep people safe both online and offline, the dangerous material examples include weapons, ammunition, fireworks, tobacco products, recreational drugs, explosive materials.
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Prohibited content
➔ Enabling Dishonest Behavior: Google doesn't support the marketing of goods or services that encourage dishonesty, the product that encourages dishonest behavior like fake documents, academic cheating services, hacking software or instructions, services designed to artificially inflate ad or website traffic.
➔ Inappropriate Content: Google doesn't want to offend their users, so google don't allow advertising or destinations that encourage hate, intolerance, discrimination, or abuse.
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Prohibited Practices
➔ Abusing The Ad Network: Advertisers who try to trick or circumvent google ad review processes are not allowed to run advertisements.
➔ Data Collection and Use: Advertisers need to know policies for personalized ads before publishing ads.
➔ Misrepresentation: Google doesn't accept advertisements that intentionally confuse users by omitting important product details.
➔ Adult Content: Google doesn't support such types of adult content in advertisements or destinations.
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Prohibited Practices
➔ Legal Requirements: Advertisers are always responsible for ensuring that theme advertisements are compliant with all relevant laws and regulations.
➔ Trademarks: These policies apply only where a trademark owner has filed a valid complaint with Google.
➔ Financial Services: Advertisers must comply with state and local laws for any area or country that is your advertising target when promoting financial products and services.
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