Presented to:Sir.Umair

Presented by:Achievers….

Anam Naveed

Ahmad Hassan

Mavra Siddiq

Arslan Aslam

Topic….

Electronic Commerce(E-Commerce)

What is E-commerce….?“E-commerce or electro commerce is a process

of buying and selling, transferring or exchanging product, services and

information via electronic and computer”

History…. Ecommerce became possible in 1991.

Ecommerce is began to advance in 1994.

In 2000 business companies represent their services in World wide web.

By the end of 2007 the Ecommerce sales increase.

Ecommerce Today…. In today’s electronic era, everyone is wired with technology.

In an online market that’s getting more competitive every the day for just about any niche.

You might have a great product inventory and offering products at competitive prices.

entire world is within their reach thanks to the internet.)

EXAMPLE….• www.Amazon.com

• www.OLX.com

• www.Quicker.com

• www.Big bazar.com

• www.Expedia.com

• www.Hotels.com

Why E-commerce is Different….?The internet and E-commerce technologies are much rich and powerful

then previous technology revolutions.

Differentiating points of E-commerce….•Ubiquity

It is available just about everywhere and all time.

•Global Research

The potential market size is roughly equal to the online population of the world.

Differentiating points of E-commerce….•Universal Standards

The technical standards of the internet and conducting E-commerce.

•Richness

Information that is complex and content rich can be delivered without sacrificing reach.

Differentiating points of E-commerce….•Interactivity

E-commerce technologies allow two-way communication between the merchant and the consumer.

•Information Density

The total amount and quality of information available to all market participants.

Differentiating points of E-commerce….•Personalization/ Customization

E-commerce technologies enable merchants to target their marketing messages to a person’s name, interest, and the past purchase.

•Social Technology

User content generation and social networking technologies.

Key concept in E-commerce….•Digital Market

The marketing that makes use of electronic devices. Such as personal computer, smartphones, cellphones, tablets and game consoles to engage with stakeholders.

EXAMPLE….Moose Tracker the Moosylvania initiative keeping pace with the latest brand activity in the digital arena.

Moose Tracker is the latest examples of digital marketing since 2008.

Key concept in E-commerce…. Digital goods

Digital goods such as music, video,software and books can be delivers over adigital network.

EXAMPLE….PayPal is the cost-effective way to sell digital good.

Afia….•E-commerce Business Model•E-Commerce Revenue Model

E-Commerce Business Models!

Concept….Business Model:

Set of planned activities designed to result in profit in marketplace.

Business plan:

A document that describes a firm’s business model.

E-commerce business model:

Leverages unique qualities of internet and web.

Earlier Model….

The bait and hook business model was introduced in the early 20th century.

Earlier Model….This involves offering a basic product at a very low cost, often at a loss (the "bait"), then charging compensatory recurring amounts

for refills or associated products or services (the "hook").

• Razor (bait) and blades (hook);

• Cell phones (bait) and air time (hook); computer printers (bait) and ink cartridge refills (hook);

• Cameras (bait) and prints (hook)

Examples….

E-commerce business model….• Today, the type of business models might depend on how technology is used.

• These are E-commerce business Models:

• Portal

• E- Tailer

• Content Provider

• Market Creator

• Service Provider

• Community Provider

Portal Model….Portal

Gateway

For world wide web.

Portal Model….It provides entry to content or services on the Internet.

Portal Model….Search

+ Integrated package of content and services

Revenue model: --Advertisement

--Referral fees --Transaction fees

Search

+

Integrated package of

content & services.

Portal Model…. Search engines are portal business models that includes many kinds of content & Services.

Examples:

--Google

--Yahoo

--Bing

--MSN

E- tailer….Online versions of traditional retailer.

“ Sells physical products directly

to consumers or individual

business”

E- tailer….Revenue model:

Sales

Value Proposition:Low-cost shopping 24/7

E- tailerExamples:

Bricks-and-clicksWalmart.com

Staples.com

Virtual WorldAmazon

BlueNile.com

Content Provider….Content

“ Intellectual Property”All forms of human expression that can be put into tangible form e.g. CDs,

DVDs etc.

Content Provider….

Digital content on the web:News,

Music,

Video,

Photos,

Text &

Artwork.

Content Provider….Value Proposition:

Consumer can find wide range of content on-line such as Video. Music, photos etc.

Revenue model:• Pay per download

• Affiliate referral fees

Example….• Games.com

• iTunes.com

• GettyImages.com

Market creator….• Create digital environment where buyer end seller can meet, & establish prices

form those products.

• Can serve consumers or B-to-B Businesses.

Revenue model

Transaction fees

Market creator….Examples:• eBay

• Priceline.com

• ChemConnect.com

Service Provider

Web 2.0 applications(photo-sharing, video-sharing)

Examples:

Google Apps

Photobuket.com

Xdrive.com

E- Tailor sells On-line

&

Services Provider provides service

on-line.

Community Provider….

Provide “Online environment” where people with similar interests can transacts, share content and communicate.

Community Provider….Revenue Model:

Typically hybrid

(Combining advertising subscription, sales, transaction fees, affiliate fees)

Examples:

-Face book

-MySpace

-Twitter

E Commerce

Revenue models…

E Commerce Revenue modelsIt describes:

how the firm will

earn revenue?

generate profits?

&

produce super ROI?

E Commerce Revenue models….• Sales Revenue Model

• Advertising Revenue Model

• Subscription Revenue Model

• Transaction Fee Revenue Model

Advertising Revenue Model….• Web site that offers content, services and/or products also

provides a forum for advertisements and receives fees from advertisers.

Examples

• Google (e.g. AdWords and AdSense)

• Face book

• Yahoo.com

Subscription Revenue Model….• Web site that offers users content or services charges a subscription fee for access

to some or all of its offerings

Examples:

• Consumer Reports Online

• Yahoo! Platinum

Transaction Fee Revenue Model….• Company that receives a fee for enabling or executing a transaction.

• A company receives commissions based on volume for enabling or executing transactions.

Examples:

• eBay.com

• E-Trade.com

Sales Revenue Model….• Company derives revenue by selling

goods, information, or services to

customers.

Examples:

• Amazon.com

• LLBean.com

• Gap.com

Alveena….

Mobile Commerce(M-Commerce)

What is Mobile Commerce…?“Mobile commerce is the buying and selling

of goods and services through wireless handheld devices such as cellular telephone

and personal digital assistants (PDAs).”

History…. Mobile services were first delivered in 1997.

The first mobile phone-based banking service was launched in 1997 by Merida bank of Finland also using sums'.

In 1998 the first sales of digital content as downloads to mobile phones.

The major national commercial platforms for mobile commerce were launched in 1999.

The first book cover mobile commerce was Tome Honan's m-profits in 2002.

The goggle in September 2011 and the m-commerce joint venture formed in June 2011.

M Commerce services and Applications….

“M commerce applications have taken off for that are time-critical, that appeal to

people on the move efficiently services than other method.”

Example of M-commerce Services and Applications….

Location based services

Banking & Finance services

Wireless Advertising

Games & Entertainment

Location Based Services….“Services such as Verizon’s VZ navigator

enable users to locate nearby restaurants, ATMs and gasoline stations find locate

entertainment, and send and receive location information.”

EXAMPLE….“Discover, review and share the best places around you.”

Banking and Financial services….“Banks are rolling out services that let customer

manage their bank accounts from their cell phones or other mobile devices.”

Example….Citibank’s customers can use their cell phones to

check account balances, transfer

funds, and bills pay.

Wireless Advertising….Cell phone services providers have information valuable to advertisers about where subscribers

live, their location the moment they view ads, their age, and the games, music and other

services they use on their phones.

Example….Yahoo displays ads on its mobile home page for companies such as Pepsi, Procter & gamble, Hilton, Nissan and Intel.

Games and Entertainment….Cell phones are quickly turning into

portable entertainment platforms mobile phones services offer

downloadable digital games, music, and ringtones.

Accessing Information from the Wireless Web….

Although cell phones, PDAs and other handheld mobile devices are able to access the

web at anytime and from any place, the amount of information that they can actually

handle at one time is very limited.

Example….Major search providers goggle, yahoo and Microsoft have introduced search services for mobile phones that provide useful information with minimal typing.

Hurriya….

Types of E-commerce….• Business-to-Business (B2B)

• Business-to-Consumer (B2C)

• Consumer-to-Business (C2B)

• Consumer-to-Consumer (C2C)

Example….•(B2B): Free Marketing, Dell and General

•(B2C): Amazon, Yahoo and Charles Schwab &co.

•(C2B): www. Planet feedback..com

•(C2C): Owners..com, Craigslist, Monster

Electronic payment system….•Digital wallet

•Stored value payment system

•Micropayment

•Peer to Peer payment

Digital Wallet….“A digital wallet refers to an electronic device that allows an individual to make electronic commerce

transactions.”

Stored value payment system….

“A stored-value card refers to monetary value on a card not in an externally recorded account and differs from prepaid cards

where money is on deposit with the issuer similar to a debit card.”

Micropayment….“A micropayment is a financial transaction involving

a very small sum of money and usually one that occurs online.”

Peer to Peer payment….

“Peer-to-peer banking is an online system that allows individual members to complete financial

transactions with one another by using an auction style process”

Other E- Payment Types….• Cards

• Internet

• Mobile Payments

• Financial Service Kiosks

• Television Set-Top Boxes and Satellite Receiver

• Biometric Payments