what is drm?

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What is DRM? "Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM

Post on 13-Sep-2014

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Issues raised during DayAgainstDRM.org May 6, 2014 with further reading

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Page 1: What is DRM?

What is DRM?

"Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM

Page 3: What is DRM?

Digital Restrictions Management

“DRM is anti-piracy technology used by digital copyright owners to control who gets to access and copy their work.”

Page 4: What is DRM?

Intention of DRM

While it is advertised as a mechanism to prevent copyright infringement, DRM is actually designed to restrict all of the incredible possibilities enabled by digital technologies and place them under the control of a few, who can then micromanage and track every interaction with digital media.

Page 5: What is DRM?

DRM Restricts

When a program is designed to prevent you from copying or sharing a song, reading an e-book on another device, or playing a single-player game without an Internet connection, you are being restricted by DRM.

Page 6: What is DRM?

Digital Rights Management

Industry supporters refer to it as "digital rights management," as if to suggest that users should be powerless and relinquish their ability to decide how they can use and interact with their media.

Page 7: What is DRM?

Purpose of DRM?

DRM is designed to take away every possible use of digital media, regardless of legal rights, and sell some of these functionalities back as severely limited services.

Page 8: What is DRM?

Delivers Severe Restrictions

DRM is a mechanism to enforce severe restrictions on users' media that would otherwise be impossible, so DRM is about restrictions, not rights.

Page 9: What is DRM?

DRM creates a damaged good

DRM concentrates control over production and distribution of media, giving DRM peddlers the power to carry out massive digital book burnings and conduct large scale surveillance over people's media viewing habits.

Page 10: What is DRM?

NOT about limiting copyright infringement

If DRM existed only to prevent unauthorized sharing, every distribution method for that particular piece of media would have to be distributed by an un-crackable DRM-encumbered distribution platform, which is impossible on its own.

Page 11: What is DRM?

DRM vs. Copyright Enforcement

Copyright Enforcement

DRM• restricts who can distribute media • restricts how users can access their own

media

• provides leverage against illegal distribution

• provides anti-features (features that exist only to worsen the service for users) and charges for their removal

Page 12: What is DRM?

DRM Prevents Choices

– DRM is only possible by keeping some parts of a computer secret from users and unmodifiable

– DRM invites a future in which nobody has any control over their devices, and can only access media through DRM-encumbered distribution services

Page 13: What is DRM?

DRM Limits Authors & Consumers

DRM is usually embedded and sometimes even has a specific time period that limits content accessibility in some way.

DRM also puts a limit on the platforms where author’s e-books can be sold and distributed.

Page 14: What is DRM?

Which formats support DRM?

– sometimes DRM is built into software and not part of a file format

– file formats that support DRM do not necessarily require it

Page 15: What is DRM?

DRM-Free Audio Formats

– Opus (.opus) – Vorbis (.oga; .ogg) for general use – FLAC (.flac) for lossless– Speex (.spx) for speech

Page 16: What is DRM?

DRM-Free Video Formats

–Theora(.ogv; .ogm)–VP8 (.webm)–Daala

Page 17: What is DRM?

Common DRM User Experiences

• You are using a WMA file;• You need specific software or specific music player hardware to play

the file;• You are limited to how many times you can download;• You are limited in number of hours/days you can download;• The number of different computers you can download to is limited;• The number of times you can burn a CD is limited;• You need a special password and/or logon ID before you can play the

file;• You need to reply to confirmation emails before you can play the file;• In some instances, AAC files have DRM locks.

Page 18: What is DRM?

Media Consumers

Users should have control over their own media, not be left at the mercy of major media and technology companies.

Page 19: What is DRM?

4 Stages of DRM Execution

1.Packaging2.Distribution3.License Serving4.License Acquisition

Page 20: What is DRM?

DRM Packaging

DRM encryption keys are built right into the software, the music file, or the movie file.

Page 21: What is DRM?

DRM Distribution

DRM-encrypted files are delivered to the customers.

This is usually through web server downloads, CD's/DVD's, or via files emailed to the customers.

Page 22: What is DRM?

DRM License Serving

Specialized servers authenticate legitimate users through an Internet connection, and allow them to access the DRM files.

Simultaneously, license servers lock up the files when illegitimate users try to open or copy the files.

Page 23: What is DRM?

DRM License Acquisition

Legitimate customers acquire their encryption keys so they can unlock their files.

Page 24: What is DRM?

DRM-Free Case Study

– J.K. Rowling is one of the more successful publishing stories of going DRM-free.

– Not only did Rowling completely exclude DRM with Pottermore, but she also built a direct sales channel.

– These two things paired together tell her loyal readers that she trusts them and wants to make sure not to exclude any kind of reader.

Page 25: What is DRM?

DRM In Coffee

http://dailyemerald.com/2014/03/11/keurig-brings-the-drm-debate-into-the-kitchen/

Page 26: What is DRM?

Keurig 2.0 Brewers

– Keurig makes a fortune in refillable “K-cups,” filled with coffee grounds that feed their line of single-serving coffee brewing machines

– new line of “Keurig 2.0” brewers will only work with officially licensed K-cup refill packs.

– every K-cup will come equipped with an RFID sensor read by the brewer, locking out third-party manufacturers.

Page 27: What is DRM?

Mozilla Accepts DRM

The fact that Mozilla, in opposition to its mission, had to prepare and design this feature in secret without being able to consult the developers and users who make up its community is an indication of how much of a contradiction DRM is in a pro-user open-source browser.

Page 28: What is DRM?

Mozilla is a not-for-profit social enterprise with a mission to free its users – so it’s not unreasonable to hold it to a higher standard than commercial rivals. Photograph: Mozilla

Page 29: What is DRM?

Mozillians warned

Mozillians have already been warned of the danger of talking too much about how DRM works (and doesn't work), lest they trigger the provisions in the Digital Millennium Copyright Act (DMCA) that forbid "trafficking" in circumvention knowledge.

http://www.copyright.gov/legislation/dmca.pdf

Page 30: What is DRM?

“Personal Computing” Oxymoron

Personal computing is:

Becoming a sector dominated by established interests, and

Produces locked-down devices, monitored and managed by everyone but their users.

By Cory Doctorow

http://www.theguardian.com/technology/2014/may/14/firefox-closed-source-drm-video-browser-cory-doctorow

Page 31: What is DRM?

Educate Users• Mozilla has a brilliant, far-reaching technology literacy

programme that teaches users how to be makers and programmers and how to be safe and private on the Web.

• Mozilla should develop a curriculum about the way that DRM undermines security by making vulnerability reporting illegal and treating users as hostile adversaries.

• And it should teach would-be makers that DRM only allows you to be a passive viewer and not a tinkerer, because if you change the “open” decoder, it stops working.

http://www.theguardian.com/technology/2014/may/14/firefox-closed-source-drm-video-browser-cory-doctorow

Page 32: What is DRM?

Read Furtherhttps://www.eff.org/deeplinks/2014/05/mozilla-and-drmhttp://www.theguardian.com/technology/2014/may/14/firefox-closed-source-drm-video-browser-cory-doctorowhttps://www.defectivebydesign.org/dayagainstdrmhttp://www.quora.com/Digital-Rights-Managementhttp://netforbeginners.about.com/od/d/f/What-Is-DRM-Digital-Rights-Management.htmhttp://www.pcworld.com/article/2154560/broadband-ceos-warn-fcc-against-reregulating-for-net-neutrality.htmlhttp://interviews-beta.slashdot.org/story/14/05/05/2012218/richard-stallman-answers-your-questionshttp://pubsoft.com/drm-future-publishing/http://www.info-mech.com/drm_dictionary.htmlhttp://www.info-mech.com/drm_flaws.html

Page 33: What is DRM?

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Startup Product" is a trademark owned by Cindy F. Solomon, CPM, CPMM