what is dh (draft)? - 7.08.11

DH UPDATE

CONFIDENTIAL — DO NOT DISTRIBUTE

DH INTERNAL MASTER PLAN 02

RECAP OF CURRENT STATE



WE HEARD FROM AROUND THE WORLD

NO MATTER WHATBACKGROUNDCULTUREIDEASJOB

UNIFIED BYTHE SAME

VISION



CORE OF DH PHILOSOPHY



CORE OF DH PHILOSOPHY


HAPPINESS FRAMEWORK 1

PERCEIVED CONTROL

PERCEIVED PROGRESS

CONNECTEDNESS(Number and depth of relationships)

VISION/MEANING(Being part of something bigger than yourself)

THROUGH SCIENTIFIC RESEARCH, WE’VE DEVELOPED OUR

INTO FRAMEWORKS



(achievement, status, responsibility)

(morality, creativity,self-sufficiency)

(family, relationships, friends)

(shelter, security, protection, employment stability)

SELFACTUALIZATION

SELF ESTEEM

LOVE/BELONGING

SAFETY

PHYSIOLOGICAL(food, water, rest, air, sleep, sex)


MASLOW’S HIERARCHY




PLEASUREROCKSTAR

CHASING THE NEXT HIGH

PASSIONFLOW AND ENGAGEMENT

TIME FLIES

HIGHER PURPOSE/MEANINGBEING PART OF SOMETHING BIGGER

THAN YOURSELF

3 TYPES OF HAPPINESS

TIME

HA

PP

INE

SS



THE PARALLELS OF A GREATBUSINESS AND HAPPINESS

REALIZATION: THE SAME MODEL OF HAPPINESSCAN APPLY TO BUSINESS AND IN LIFE

BUSINESS HAPPINESS

PROFIT

PURPOSE

PASSION

PLEASURE

PURPOSE

PASSION


DH INTERNAL MASTER PLAN CONFIDENTIAL — DO NOT DISTRIBUTE10

WHY DOES IT MATTER?EVERYONE’S GOAL IS TO BE HAPPY IN LIFE YET RESEARCH SHOWS WE’RE BAD AT PREDICTING WHAT MAKES US HAPPY

DH HAS A CHANCE TO INCREASE HAPPINESS IN THE WORLD

WHAT IS YOUR GOAL IN LIFE?

GROW A COMPANY

WHY?

RETIRE EARLY

SPEND TIME WITH FAMILY

WHY?

GET A GREAT JOB

WHY?

MAKE MONEY

BUY A HOME

WHY?

FIND A GIRLFRIEND/BOYFRIEND

WHY?

FIND A SOULMATE

GET MARRIED

WHY?

BE HEALTHY

WHY?

RUN FASTER

RUN A MARATHON

WHY?

WHY?


BIG PICTUREHIGHER PURPOSE



DH IS A GLOBAL BRAND THAT ACTS AS THE PARENT COMPANY

WITH SEPARATELY RUN AND FUNDED BUSINESS UNITS (SIMILAR TO THE VIRGIN GROUP, E.G. VIRGIN AMERICA, VIRGIN ATLANTIC, VIRGIN MOBILE)

DH PRIORITIES:DH MOVEMENT = DH TEAM + DH COMMUNITYDH BRANDREVENUE FOR SUSTAINABILITYSCALABLE & MEASURABLE ORGANIZATION

PROOF IN THE PUDDINGZAPPOS.COM IS LIVING PROOF OF HOW HAPPINESS AS A BUSINESS MODEL CAN BE SUCCESSFUL:

DOWN THE LINE, DOWNTOWN COMMUNITY CAN BE AN EXAMPLE OF HOW HAPPINESS CAN BE APPLIED TO A CITY (SIN CITY TO SIM CITY)

THE BIG PICTURE (OPS, PRIORITIES AND PROOF IN THE PUDDING)


OVER $1 BILLION IN SALES IN LESS THAN 10 YEARSFORTUNE'S BEST COMPANIES TO WORK FOR LIST 3 YEARS IN A ROW


OUR HIGHER PURPOSE

TO GROW A GLOBAL MOVEMENT SO WE CAN SPREAD AND INSPIRE HAPPINESS AT WORK, IN OUR COMMUNITIES AND EVERYDAY LIVES

ICEEINSPIRATIONCOMMUNITY EDUCATION | EMPOWERMENT

EXPERIENCES


PRINCIPLES


WHAT IS DH?




WHO ARE WE?

WHAT DO WE DO? ICEE.

WHY DO WE DO IT?

TAGLINE

A COMPANY WITH A CAUSE: TO GROW A MOVEMENT THAT SPREADS AND INSPIRES

HAPPINESS IN THE WORLD

INSPIRE, CONNECT LIKEMINDED PEOPLE TO A COMMUNITY, EDUCATE/EMPOWER AND

CREATE MEANINGFUL EXPERIENCES

PEOPLE. OUR #1 PRIORITY IS THE DH MOVEMENT = DHTEAM + DHCOMMUNITYTHE DH MOVEMENT WAS CREATED TO GROW AND CULTIVATE THIS COMMUNITY

WHO IS OUR COMMUNITY? PEOPLE INSPIRED BY THE DH MESSAGE- GENERAL COMMUNITY (FACEBOOK/TWITTER/DH.COM)- VHPs (VERY HAPPY PEOPLE)- TOWN HALL LEADERS- SUB-COMMUNITIES (e.g. BUSINESSES/ENTREPRENEURS, EDUCATION, NONPROFITS, GOVERNMENT, HEALTH CARE/WELLNESS & NUTRITION, FAMILIES)

INSPIRE AND BE INSPIRED

WHAT IS DH?


WHY DOES IT MATTER?FINDING HAPPINESS AND MEANING ARE BASIC HUMAN PURSUITS, YET RESEARCH SHOWS WE'RE BAD AT PREDICTING HOW TO OBTAIN THEM.

FORTUNATELY, RESEARCH ALSO SHOWS THAT THERE ARE PRACTICAL WAYS TO MAKE PEOPLE HAPPIER - WHETHER IT’S IN:

BUSINESS (e.g. ENGAGE EMPLOYEES, INCREASE PRODUCTIVITY)OR GENERAL LIFE (e.g. BUILD MEANINGFUL RELATIONSHIPS, FOLLOW YOUR PASSIONS)

DELIVERING HAPPINESS BELIEVES IT MAKES COMMON SENSE, HUMAN SENSE AND BUSINESS SENSE TO MAKE A CHANGE – BIG OR SMALL – TO NUDGE OUR WORLD TOWARDS A HAPPIER PLACE.


WHAT IS DH?CONTINUED


WHAT DH IS NOT...

DH IS NOT “SELF-HELP”

WE USE EDUCATION, STATS AND RESEARCH AS THE SUBSTANCE BEHIND OUR TAKE ON HAPPINESS

DH is based on ACADEMIC research, the science of happiness and positive

psychology.

Not intangibles of “YOU’RE HAPPY, I’M HAPPY, WOOHOO WE’RE ALL

HAPPY”.

WE DON’T PREACH OR ACT LIKE “GURUS”, WE:

Provide guidance and frameworks.

Provide tools and resources to help define ways to be happy (tangible and

executable).

Nudge people to make a shift in their lives – big or small – towards passion,

purpose and happiness

1.

2.

1.

2.

3.


BUSINESS UNIT BUGGY

BUSINESS STRUCTURE



PRODUCTDEVELOPMENT

Design, Merchandising

DH STORE

SEPARATELY RUN AND FUNDED BUSINESSES

CONTENT

Web, Blog, Email, Social Community,

Newsletter

FINANCE & ACCOUNTING

HUMAN RESOURCES

ADMIN SUPPORT

DHCULTURE

COACHING

COMMUNITY/CHATCommunity Happiness

Action Team

The DH Tribe, VHP, Town Hall Leaders

CARAVAN

SUPPORT WHEELS

FUNCTIONAL UNITS WITHIN “PARENT” BRAND OF DH

THE

BRAND/PRMARKETING

Speaking,Publishing

DH EDUCATION DH SPEAKING DH & DH2 BOOK


EXAMPLES OF THE DH MOVEMENT

MEANINGFUL CONTENT

MEANINGFUL INTERACTION IN THE COMMUNITY(HAPPINESS EXPERIENCES)

EDUCATION

BLOG, NEWSLETTER

VIDEOS, PHOTOS

JOIN THE MOVEMENT/INSPIRED STORIES FROM THE COMMUNITY

BOOKS

SPEAKING EVENTS

GENERAL

VHP

TOWN HALLS (VIRTUAL AND PHYSICAL)

PhD PROGRAM COLLABORATION


HAPPIER WORKPLACES AND COMMUNITIES IN THE WORLDDHCC (DH CULTURE CONSULTING)

STOREINSPIRATIONAL GEAR AND GOODS


COMPANY GOALS

THE COMMUNITY AND MOVEMENT

SCALABLE AND MEASURABLEBY OPERATING ON A GLOBAL SCALE, DOING MORE WITH LESS AND QUANTIFYING THE IMPACT OF OUR MOVEMENT

SUSTAINABLEBY BUILDING REVENUE TO MAKE DH SELF-SUFFICIENT

THAT WE ALL WANT TO BE A PART OF

THE DH BRANDBY CONTRIBUTING TO DH CULTURE AND NUDGING THE WORLD TOWARDS PASSION, PURPOSE AND HAPPINESS


BE

DH MOVEMENTHERE WE GO!

[email protected]

what is dh (draft)? - 7.08.11

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