what is design? (and why is it important?). design: the act of working out the form of something (as...
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WHAT IS DESIGN?
(and why is it important?)
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DESIGN:• the act of working out the form of something (as by making a
sketch or outline or plan); "he contributed to the design of a new instrument"
• design something for a specific role or purpose or effect; "This room is not designed for work"
• an arrangement scheme; "the awkward design of the keyboard made operation difficult"; "it was an excellent design for living";
• blueprint: something intended as a guide for making something else; "a blueprint for a house"; "a pattern for a skirt"
• a decorative or artistic work; "the coach had a design on the doors"
• conceive or fashion in the mind; invent; "She designed a good excuse for not attending classes that day"
• a preliminary sketch indicating the plan for something; "the design of a building"
• invention: the creation of something in the mind • intend or have as a purpose; "She designed to go far in the world of
business"
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• “Design is that area of human experience, skill and knowledge which is concerned with man’s ability to mould his environment to suit his material and spiritual needs.” Archer, B (1973) “The Need for Design Education.” Royal College of Art
• Design is thinking – learning to think at a higher level.– It’s a verb, not a noun– Its about relating.
• “The process of design is a creative act, and creativeness sometimes defies all logical rules” –Bevlin
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D E S IG N is the FUNDAMENTAL
S O U L
of a man-made creation
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DESIGN
is about demonstrating how
BEAUTIFUL
something
CAN BE.
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It has a very
PROFOUND
capacity
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DESIGN is a way of
CHANGING
LIFE
and influencing the future
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DESIGN is the
NO. 1
determinant of whether a product –service - experience stands out or not.
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Pointers in Design:
P U T
DIVERSITY front and center
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SIMPLICITY
CLARITY
GRACE
BEAUTY