What is DemographicsNow? What’s in it? Who should use it? What can you do with it?

What is it?Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.).

It is ideal for gaining consumer and market insight as users consider• opening a business• finding an untapped audience for

their products/services• analyzing the shifts and needs of a

given population• and so much more!

What’s in it? 2010 Census Data Files

Demographics Consumer expenditures Retail spending MOSAIC lifestyle categories

Maps & Geographic Business Intelligence

Business/Household records

Who should use it?

• Local and Small Business Owners• Entrepreneurs/Start-ups• Business & Economic Students• Nonprofit Organizations• Community Leaders• Social Science Researchers

What can they do with it?

• Market a business • Expand their business• Relocate their business• Do location analysis • Identify competition• Check credit worthiness• Research a company• Track down an address

• Gather data for a business plan• Find and analyze demographic information• Look up individual consumers or businesses• Market research with mapping tools• Generate accurate mailing lists• Discover minority ownership

How do you use it?SCENARIO:A local entrepreneur needs to know the outlook for establishing a photography studio in the _________ area and targeting the surrounding area for his business plan.

Information to Gather for Business Plan: Area population Median household incomes Target market

• Middle and upper income households• Families with children

Estimates of population trends/growth which would support such a business

Information to Gather for Target Market Household Addresses for Mailing Lists

• Company Profiles• Industry Overviews• SWOT Reports• Brands/Products• Industry/Company Rankings • Market Share• Investment Reports• Company Histories• Newspapers• Journals/Trade Magazines• Industry Associations• Case Studies• Country Profiles

What’s in it?