© 2015 IBM Corporation

Daryl Pereira IBM / Nustory@CagedEther

Towards a cognitive business

2Page© 2015 IBM Corporation

Shift to digital

3Page© 2015 IBM Corporation

Structured vs Unstructured data– Structured: customer

accounts, transactional data, supply chain

– Unstructured: natural language, customer behavior, video

4Page© 2015 IBM Corporation

The growing importance of the cloud– Store and process massive

amounts of data

– Connect cognitive services via API economy

– Innovate at speed and disrupt markets

5Page© 2015 IBM Corporation

What is cognitive computing?

“Cognitive computing refers to systems that learn at scale, reason with purpose and interact with humans naturally.” – IBM

6Page© 2015 IBM Corporation

Guiding Eyes

Genetic data from breeding program(structured)

Questionnaire data from raising program(unstructured)

$50k program has 36% success rate

7Page© 2015 IBM Corporation

Guiding Eyes

Genetic data from breeding program(structured)

Questionnaire data from raising program(unstructured)

$50k program has 36% success rate

Create better trainer matches using IBM Watson personality insights

8Page© 2015 IBM Corporation

Hilton robot concierge

– Responds to questions using natural speech

– Taps into massive online database to offer best recommendations

– System gets cleverer the more it interacts

9Page© 2015 IBM Corporation

Warriors Cognitive Analysis

10Page© 2015 IBM Corporation

Try for yourself

http://roztayger.com/match/designer

11Page© 2015 IBM Corporation

New levels of engagement: chatbots

http://www.assi.st/

12Page© 2015 IBM Corporation

What’s next? – Value proposition

What problem does it solve, why will people want it?

– SolutionWhat is the proposed solution, from technology through to process and design

– Business case How can the solution sustain itself in the long-term?

Daryl Pereira IBM / Nustory@CagedEther