what is business market ?
TRANSCRIPT
![Page 1: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/1.jpg)
WHAT IS BUSINESS MARKET AND HOW DOES IT DIFFER FROM
CONSUMER MARKET
![Page 2: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/2.jpg)
THE BUSINESS MARKET CONSISTS OF ALL THE ORGANIZATIONS THAT ACQUIRE GOODS AND SERVICES USED IN THE PRODUCTION OF OTHER PRODUCTS OR SERVICES THAT
ARE SOLD, RENTED, OR SUPPLIED TO OTHERS.
WHAT IS A BUSINESS MARKET?
![Page 3: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/3.jpg)
IT DIFFERS FROM CONSUMER MARKET IN THE FOLLOWING
WAYS
![Page 4: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/4.jpg)
FEWER, LARGER BUYERS
![Page 5: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/5.jpg)
CLOSE CUSTOMER SUPPLIER RELATIONSHIP
IMPORTANCE AND POWER OF LARGE CUSTOMERS,SUPPLIERS FREQUENTLY
CUSTOMIZE OFFERINGS
![Page 6: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/6.jpg)
PROFESSIONAL PURCHASING
PURCHASING DONE BY AGENTS
TRAINED IN ORGANIZATION’S
PURCHASING POLICIES, CONSTRAINTS ETC.
![Page 7: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/7.jpg)
MULTIPLE BUYING INFLUENCES
BUYING TEAM CONSISTS OF TECHNICAL EXPERST AND SENIOR PEOPLE
![Page 8: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/8.jpg)
MULTIPLE SALES CALLS
STUDY SAYS TAKES AN AVERAGE 4.5 CALLS /1 INDUSTRIAL SALE
![Page 9: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/9.jpg)
DEPENDS ON END CONSUMER DEMAND
NO CHANGE DUE TO PRICES
DERIVED AND INELASTIC DEMAND
![Page 10: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/10.jpg)
HIGH FLUCTUATIONS
SMALL CHANGES IN CONSUMER MARKET CAUSE HUGE BUSINESS SUPPLY CHANGES
![Page 11: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/11.jpg)
Geographically concentrated buyers
MAJOR BUYERS RESIDE IN ONE PARTICULAR REGION
![Page 12: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/12.jpg)
Direct purchasing
BUYERS BUY DIRECTLY AND MOSTLY NO INTERMEDIATE SOURCES ARE PRESENT
![Page 13: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/13.jpg)
WHAT IS A BUSINESS MARKET?
DIFFERS FROM CONSUMER
MARKET IN THE FOLLOWING WAYS
FEWER, LARGER BUYERS
MULTIPLE SALES CALLS
DERIVED AND INELASTIC DEMAND
CLOSE CUSTOMER SUPPLIER
RELATIONSHIP
HIGH FLUCTUATIONS
SUMMARY
![Page 14: What is business market ?](https://reader030.vdocuments.mx/reader030/viewer/2022032700/55d1e5b0bb61eb820d8b4716/html5/thumbnails/14.jpg)
THANK YOU
BY YATIN ARORAB.TECH STUDENT DELHI TECHNOLOGICAL UNIVERSITY