Harshavardhan M Prabhakar 2015

Blogs are easy-to-use websites where one can quickly post thoughts, publish articles and interact with people. Blogs can be of a single individual or Multi Author Blogs (MAB’s).

Previously, a knowledge of such technologies as HTML and FTP hadbeen required to publish content on the Web. The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users.

Origin of BlogsOrigin of Blogs• Before blogging became popular Usenet, forums & others were used to

have running conversation with threads. • Justin Hall, who began personal blogging in 1994 while a student at

Swarthmore College, is generally recognized as one of the earlier bloggers,

• Another early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, video, and pictures.

• Evan Williams and Meg Hourihan (Pyra Labs) launched Blogger.com in August 1999 (purchased by Google in February 2003)

By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and companies began using them as tools for outreach and opinion forming.

Types of BlogsTypes of Blogs• The personal blog, an ongoing diary or commentary by an individual, is

the traditional and the most common blog.• Microblogging is the practice of posting short text, pictures, links,

videos, or others on Twitter, Tumblr• Corporate & organizational blogs to enhance the communication and

culture in a corporation or externally for marketing, branding or public relations

• By genre - Political blogs, health blogs, travel blogs, gardening blogs, house blogs, fashion blogs, project blogs & others

• By media type - A blog comprising videos is a vlog, one comprising links is a linklog, or one comprising photos is called a photoblog.

Creating your own BlogCreating your own BlogHosted Blogger - http://www.blogger.com WordPress - http://www.wordpress.com TypePad - http://www.typepad.com

Installed WordPress - http://www.wordpress.org MovableType - http://www.movabletype.org

Influential Blogs Non Profit - Greenpeace, National Public Radio (NPR), TED Education : Harvard University, Stanford University, NY Univ Media : BBC, economist, USA today, Drudge report, Gawker Social Media - Read write web, Mashable, Techcrunch Company : Boeing, Adidas, GE health care

Blog PromotionBlog Promotion• Exchange links with other bloggers• Submit to blog directories, general directories• Create and give away blog themes (with a link to your blog in the

footer)• Comment on DoFollow blogs• Blog communities - MyBlogLog, Blog Catalog• Social media• Syndicate your posts by submiting your rss feed• Ping your blog. • SEO• Squidoo or Hubpages - You can add your blog’s link, rss feed, and start

sending traffic to your site right away.• Bookmarking – Stumble upon, Delicious• Find out who is blogging in your industry. Subscribe to their blog, then

add comments when appropriate.

Blogs & Social MediaBlogs & Social Media• Web 2.0 is the evolution of the World

Wide Web technology that aims to facilitate creativity, information sharing, and, most notably, collaboration among people.

• Blogs can be promoted through your digg, facebook, reddit, twitter, linked in, Alltop, Indiblogger & other profiles.

• Use the same name and photo at all sites so that people can easily recognize you .

• Personalize your profile and list your business information . Always be adding friends to network.

Blog Analytics Need to add a statistics tracker to your blog. Users can get info on how many visitors and

pageviews their blog is receiving, what sources are sending the traffic, what search phrases are resulting in visitors

Other basic information like bounce rate, browsers used, operating systems used, Search Keywords people use to find your blog & Social Media traffic can also be measured through the tool.

Analytic Tools - Google Analytics, AWStats, Piwik, Tracewatch, Statcounter & others.

Search Keywords Referrers Geo Visits

Stats on BlogsStats on Blogs 6.7 million people publish blogs on blogging websites, and another 12 million write blogs

using their social networks. Women make up the majority of bloggers, and half of bloggers are aged 18-34 About 1 in 3 bloggers are Moms, and 52 percent of bloggers are parents with kids under

18 years-old in their household Bloggers are active across social media: they’re twice as likely to post/comment on

consumer-generated video sites like YouTube, and nearly three times more likely to post in Message Boards/Forums

Three out of the top 10 social networking sites in the U.S. – Blogger, WordPress and Tumblr – are for consumer-generated blogs.

By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million only five years earlier in 2006.

Case StudyCase StudyBubblecube.wordpress.comStarted in – Aug 2010No. of posts – 665 Highest traffic in a day – 1072 views on Sep 15, 2010Top Post – Dhoom 3 Game Download– 21,015 viewsTop Keyword – Dhoom 3 Game Download– 477 viewsTop Search Engine – Google with 53,000 viewsNo. of followers of the blog – 60Total no. of comments – 515, No of Tags – 2,300, most comments for a post - 36No. of shares – 13,000Volkswagen India #anything4jetta Twitter Campaign – 8 shares

https://www.ibm.com/developerworks/mydeveloperworks/blogs/digitalmarketing/?lang=en#

Started in – May 2010No. of posts – 80Total Visits –Around 50,000Top visits - Mobile Apps vs Mobile Websites – 5108 visits

Blog CitationsBlog Citations Harnessing the Crowd sourcing Power of Social Media for Disaster Relief is a study by

Doctoral students & an anthropologist at the Univ. of Arizona. The blog (bubblecube.wordpress.com) has been cited by them as a reference for their

study using the post Japan Tsunami & Earthquake– use of Twitter, Facebook, Skype & other social networks(http://bubblecube.wordpress.com/2011/03/12/japan-tsunami-earthquake/)

Won awards in blog events like Apollo Hospitals, Microsoft Cloud & others. Mentioned by Author Chethan Bhagath on his twitter profile as part of Kotak Mahindra

Banking Event

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