what is big data & whats the big deal? what is microsofts approach to big data? customer...
TRANSCRIPT
The Big Deal About Big Data: The Microsoft Big Data Strategy and Platform
Alex CyrMicrosoft Canada
MICROSOFT CONFIDENTIAL – INTERNAL ONLY
What is Big Data & What’s the Big Deal?
What is Microsoft’s approach to Big Data?
Customer Scenarios
Summary
Agenda
What is Big Data?
MICROSOFT CONFIDENTIAL – INTERNAL ONLY
MICROSOFT CONFIDENTIAL – INTERNAL ONLY
The Large Hadron Collider produces 1 PB/sec
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Big Data is … Data that you think is valuable, but processing and storing it may not have been traditionally practical or affordable
Data that you need to ask questions to learn what questions to ask
Data that is produced at “fire hose” rate
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But my customer doesn’t have a large hadron collider …
But do you have…• Sensors• Clicks• Logs• Transactional records• Call centers• Medical transcriptions• Images• Documents• Signals from social media• Simulations
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The World of Data is Changing
By 2015, organizations that build a modern information management system will outperform their peers financially by 20 percent.
– Gartner, Mark Beyer, “Information Management in the 21st Century”
10x increase every five years
85% from new
data types
Dataexplosion
VolumeVelocityVariety
Easy Accessibility of External Data
Hadoop
Cloud
Cheap, Distributed Storage &
Processing
Common Big Data Customer ScenariosIndustry/Vertical Scenarios
Financial Services
Modeling True Risk Threat Analysis Fraud Detection Trade Surveillance Credit scoring and analysis
Web & E-Tailing
Recommendation Engines Ad Targeting Search Quality Abuse and click fraud detection
Retail Point of Sales Transaction Analysis Customer Churn Analysis Sentiment Analysis
Telecommunications
Customer Churn Prevention Network Performance optimization Call Detail Record (CDR) Analysis Analyzing Network to Predict Failure
Government Fraud Detection and Cyber Security
General (Cross Vertical) ETL & Processing Engine
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The Microsoft Big Data Strategy
Microsoft and Big Data
Volume
Variety
Velocity
Relational Data
Connecting to the Worlds Data with
Azure Marketplace
Insights for Everyone with Microsoft BI
Enterprise Ready with Hadoop on Windows &
Azure
Interpreting Big Data will lead tonew markets, products, and services
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Keep paces with the Formula One demands
Faster split-second decisions Faster adjustment to new car
conditions Lower TCO on operations
12 Terabyte of data used to simulate 90 race and test runs
Loading data extremely fast into the PDW
Comparing race track situations over the years in seconds
Needed very fast adoption to new race track situations
Required fastest data load capabilities
Over 100 sensors produce 4 MB per sensor/second data
McLaren Electronic analyses 400 billion records in less than 13 seconds with SQL Server Parallel Data Warehouse
“The SQL Server Parallel Data Warehouse technology allows for new kinds of historical and specific analysis of huge data sets in real time at affordable price.”
Peter van Manen, Managing Director, McLaren Electronic Systems
Big Data: How is it Different?Big Data Often Operates On Raw Sources To Deliver Value More Quickly
Brian Hopkins and Boris Evelson. (September 2011)
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The Hadoop Ecosystem (simplified)
ETL Tools BI Reporting RDBMS
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End-to-End Data Warehousing and Big Data PlatformDriving Analytics on any Data
NON RELATIONAL
100111
DATA MANAGEMENT
SHAREAND GOVERN
DISCOVERAND RECOMMEND
TRANSFORMAND CLEAN
ANALYTICS
DATA ENRICHMENT
OPERATIONAL
SELF-SERVICE MOBILE
PREDICTIVE
REAL-TIME
COLLABORATIVE
MA
RK
ETPLA
CE
Exte
rnal
Data
and
Serv
ices
RELATIONAL MULTIDIMENSIONAL STREAMING
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Big Data: Enterprise-ReadyIntegrated with Leading DW Performance and Scale
KEY FEATURES
BENEFITS
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Big Data: Connected to the World’s DataCombines Internal and External Data and Services
KEY FEATURES
BENEFITS
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Big Data: Insights for EveryoneAnalytics to All Users Through Familiar Tools
KEY FEATURES
BENEFITS
INSIGHTS FOR ALL USERS THROUGH FAMILIAR TOOLS
Advanced Analytics from Microsoft and 3rd parties
Self Service Analysis with PowerPivot & Power View
Interactivity & exploration with Hadoop data in Excel
PB TB GB
BI Professionals Business AnalystsData Scientists
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Big Data: Open and FlexibleDevelop Once, Deploy On-Premises or in the Cloud
KEY FEATURES
BENEFITS
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.