what is an evp and how do you implement it?
TRANSCRIPT
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EVPs – beyond the theory
Graeme WrightStrategy Director, Havas People
@Grey101
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What is the theory
Employer Value Proposition vs Employee Value Proposition
@Grey101
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Knowledge does not equate to emotional engagement.
People may understand a message but it makes
little difference unless they care
@Grey101
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EVPs work when they generate an emotional and
experiential connection between an individual and
an employer or potential employer.
@Grey101
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What makes a successful
EVP implementation?
@Grey101
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Authenticity
@Grey101
As a starting point we need to help people recognise the stories they have to tell, and tell them in a natural, believable and compelling way
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Orange Connection
@Grey101
14 sites
2 photo-booths
2 days on each site
+ 500 testimonials
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#talentbites@Grey101
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Senior Leadership Endorsement
@Grey101
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We’re looking for talented, driven and ambitious
people who can become our Future Leaders. The future of our company will be defined by you.
Carlos Brito, CEO
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Buy-in
@Grey101
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Ipsen
• Accountability
• Agility
• Team spirit
• Result-orientation
@Grey101
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Leadership management seminar
@Grey101
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‘Letter of commitment’
@Grey101
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Team spirit – ‘wake up’ video
@Grey101
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Respect organisational purpose
@Grey101
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Segmentation
@Grey101
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1,000 BRIC
professionals
@Grey101
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Personality
@Grey101
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#talentbites@Grey101
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Adaptability – an EVP should last
@Grey101
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Levi’s – 1980s
@Grey101
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Levi’s 2014
@Grey101
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#talentbites@Grey101
• Leadership
• Buy-in
• Authenticity
• Respect organisational purpose
• Segmentation
• Personality
=
• Longevity
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