what is an attitude
TRANSCRIPT
ATTITUDE & JOB SATISFACTION
What is an Attitude? Attitudes are evaluative statements – either
favorable or unfavorable. Attitudes are the feelings and beliefs a
person has towards a particular object, thing, place, event or another person.
Is a tendency to react positively or negatively in regard to an object.
Attitude
Values
Beliefs
Intentions BehaviorCognitive- Neha got
promotion
Affective – I dislike supervisor
Psychomotor- Looking for other opportunities
Negative Attitude
ValuesBasic convention that a specific mode of
conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or an end state of existence.
Values are defined in literature as everything from eternal ideas to behavioral actions.
Values as socially or culturally accepted standards or rules of behavior
• Social versus individualistic orientations
• Certain values are universal and absolute
4 important aspects of attitudes Attitude are learned through experience They predispose people to behave
(respond) in certain ways; Attitudes and behavior conform to a
principle of consistency The unfavorable and favorable manner of
behaving reflects the evaluative about something
Attitudes are acquired from:
Admires, respects or fears
Parents Teachers Authority figures Peer group
• Group Affiliation• Personal Experience• Socialization
Attitude in Organization Good or bad meaning Biases Management
Cognitive Dissonance Theory Any incompatibility between two or more
attitudes or between behavior and attitude. Arises when our behavior is at odds with
our attitudes or self-concept
Dissonance ModelTwo inconsistentcognitions (e.g., anattitude and a counter-attitudinal behavior)
State ofdissonance
Motivationto reducedissonance
Attitudechange
UNLESSJustificationfor counter-attitudinalbehavior
Measurement of Attitudes Thurstone Scale: 1:11 Favorable: Unfavorable
Linkert’s Scale: Strongly Agree, Agree, Undecided, Disagree, Strongly disagree
Bogardus’s Social Distance Scale:
Statement on national, racial or ethnic group
Guttman’s Scale: Degree of Dissatisfaction
SubjectiveNorm
Attitude:Act
BehaviorIntent
Behavior
Theory of Reasoned Action (Fishbein & Ajzen)
Attitudes and Behavior
Evaluation
Behaviorbeliefs
Normativebeliefs
Motivation to Comply
SubjectiveNorm
Attitude:Act
BehaviorIntent
Behavior
Theory of Reasoned Action (Fishbein & Ajzen)
Attitudes and Behavior
Evaluation
Behaviorbeliefs
Normativebeliefs
Motivation to Comply
SubjectiveNorm
Attitude:Act
BehaviorIntent
Behavior
Theory of Reasoned Action (Fishbein & Ajzen)
Constraints
Attitudes and Behavior
Opinion Opinion is an expression of an evaluative
judgment or point of view regarding a specific topic or subject.
What is Job Satisfaction? Spector:
“the degree to which people like their jobs”
“How people feel about their jobs and different aspects of their jobs”
Work characteristics
JobSatisfaction(s)
Factors Controllable by Management Pay Fringe benefits Opportunity for advancement Working Conditions Co- workers Responsibility Supervision Downward flow of Communication
Job Satisfaction Personal factors No. of Dependents Age Time of Job Intelligence Education Personality exclusive of
intelligence
Inherent Job Factors Type of work Skills required Occupational status Geography Size of the plant
Responses to Job Satisfaction
Destructive Constructive
Exit Voice
Neglect
Active
Passive
Loyalty
Perceived characteristics
JobSatisfaction(s)
Objective characteristics
Needs/Values
Perceived characteristics
JobSatisfaction(s)
Objective characteristics
Needs/Values
Frame of Reference
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