March 3, 2014

Presented by: Peter Sibley

Internet Marketing Inc.10620 Treena Street, Suite 250 | San Diego, CA

92131

(866) 563-0620InternetMarketingInc.com

Podcasting

• What is a podcast?• Why start a podcast?• Getting started• Growth & Analytics • Questions

Agenda

• A podcast or netcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device

What is a podcast?

• Apple surpassed 1 billion subscriptions via iTunes• The percentage of Americans who have ever

watched or listened to a podcast is 45%, up from 43% one year ago. This equates to approximately 70 million Americans 12+.*

• 67% of podcast listeners don't mind sponsorship messages and occasionally find them useful*

Statistics

Via Nielson, 2012*

• It’s easy, and can be cheap!

• Thought leadership• Support the ‘bigger

picture’• Monetization

Why start a podcast?

• Listeners are subscribing for a reason

• View host as their ‘guy/gal’• Trust factor

– Content– Sponsorships

Thought Leadership

Image Source: http://joerogan.net/

• Support other channels of distribution– TV– Radio– Social

• Reach your audience on their time

Support for the ‘bigger picture’

Image Source: http://espn.go.com/

• Sponsorships– Ads– Content

• Affiliate• Events• Speaking

Monetization

Image Source: http://www.entrepreneuronfire.com/

• Plan your show• Get the gear• Get the software• Find your outlet

Getting Started

Image Source: http://storyjunkie.net/

• What is the purpose of your show? – Entertainment– Education– Business

• Who will be on your show? Format?– Solo– Interview– Multi-host– Length

Plan your show

• Audio– Microphones– Headphones– Telephone– Skype

• Video– Laptop– Cameras– Livestream

Get the gear

• Pre-production– Garageband– uStream

• Post-production– Garageband– Final cut

• All-in-one

Get the software

• Where are you going to distribute the podcast?– Website– iTunes– Sticher – Social – Libsyn– YouTube

Find your outlet

Image Source: http://libsyn.com/

• Organic growth– iTunes– Sticher – YouTube

• Promotion• Partnerships

Growth

• Libsyn– Subscriptions– Downloads

• Website• YouTube

Analytics

It’s a learning process

• Record• Publish• Reflect• Repeat

Thanks!

• Keep in touch:

• Peter Sibley @peterjsibley

• Peter@internetmarketinginc.com