what is a creative management platform (cmp)?
TRANSCRIPT
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What is a Creative ManagementPlatform (CMP)?
Melody YanMarketing Manager, Thunder
makethunder.com
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The core use of a CreativeManagement Platform (CMP) is ad
design and production at scale
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K E Y B E N E F I T SO F C M P S
Tailor creatives to audiences
Refresh messaging frequently
Split test, learn, and optimize
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A D T E C H S T A C K :
D M P + D S P + C M P
Over 90% of campaigns use ageneralized or generic creative— one that isn’t matched to itsdesired audience.
-AppNexus
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W H O T Y P I C A L L YU S E S A C M P ?
Creative Production
Media Marketers
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T H E C R E A T I V EP L A N N E R
Right hand to media planners
Ensures impactful messagingfor each audience
Collaborates with media andcreatives to optimize results
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Fully automated
Templatizedcreatives
Built on the fly
Self-optimized
Machine-assisted
Customizablecreatives
Built in advance
Optimized viathe DSP
C M P V S . D C O
CMP DCO
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B E Y O N DP R O G R A M M A T I C
TAILOR
REFRESH
SPLIT TEST
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Thunder Creative Management Platform enables publishers, agencies andadvertisers to match display ad creative executions to the increasing varietyof targeting segments and ad formats.
Learn more about Thunder at: www.makethunder.com
About Thunder