what is a business model
Post on 18-Sep-2014
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What is a business model and how is it different from a business plan or a strategy. Additional information is included in the notes view of the powerpoint download.TRANSCRIPT
MOS 2296Business Models
Lecture 3Colleen Sharen
What is a Business Model?
NotThis Kind
of Mode
l
A Representation
Tells a Story
Economic Logic
System: How the pieces fit together
Does the story make sense?
4
Licensing
Transaction Fees
Key Expenses
Key Success Factors
InvestmentSize
Model vs. Strategy
Strategy
Differen-tiation
Model vs. Plan
Rethinking the Business Model
Creates Advantage
Plenty of Fish (POF)
• What is the POF revenue model?• What are the key success factors of the POF
business model?• Key Expenses of the model?• What are the models of its competitors? • Is the POF business model sustainable? • What alternatives might Fried consider?• As Fried, what would you do?
What did you Learn?
Sources
Joan Magretta. “Why Business Models Matter”. Harvard Business Review. May 2002.
Richard Hamermesh, Paul Marshall, Taz Pirmohamed. Note on Business Model Analysis for the Entrepreneur. Harvard Business School. 2002.
Donald Hambrick and James Fredrickson. “Are you sure you have a strategy?”Academy of Management Executive. 2001.
Photo Attributions
• Female Model photo: Source Flickr, Creative Commons, Alaine Lorza http://www.flickr.com/photos/7876071@N06/
• Wooden Toy Model photo: Source Flickr, Creative Commons, • Puzzle Piece http://www.flickr.com/photos/wilhei/109403306/• Quarterly revenue chart: Flickr, Creative Commons, Danny Sullivan
http://www.flickr.com/photos/dannysullivan/375895619/• Credit card photo: Flickr, Creative Commons, Andres Ruedea,
http://www.flickr.com/photos/andresrueda/3274955487/sizes/l/• Business Model Post It Notes photo: Flickr, Creative Commmons, Alex
Osterwalder, http://www.flickr.com/photos/osterwalder/177179799/