What IF…

We acquired technology that really mattered?

What would the best applicationsand the best tools really look like?

The Challenge

Tech Doesn’t Always Perform Up to Our Expectations

• How can we position our show/event/organization to be on the forefront?

• How does one navigate the ocean of choices?• Where are our members/customers?• How do we measure up?

The Strategic Questions

• What technologies are essential to show management toolbox?

• Which tools offer the greatest impact?• How can we best showcase technology?• How do we assess these solutions? • Can we measure ROO/ROI?

The Assessment Questions

How this maps to our strategic vision?• Foundation for decisions to be made• Based on organization business drivers

Technology Objectives

Organizer/planner goals1. Recruit attendees2. Grow community3. Enhance

networking4. Increase brand

awareness5. Recruit sponsors6. Create value for

sponsors

7. Generate event buzz

8. Drive online commerce

9. Supplement current marketing efforts

10.Conduct research11.Provide online

event connectivity12.Manage reputation

The Disruption

Moment of Vague Destiny?

What is disruptive technologies?

• innovation disrupting a market • improves a product or service • not expected• lowers price or changes market

Top 10 Disruptive Technologies

1. Cell Phones + Wireless Internet Access2. The Web + The Graphical Browser3. Broadband + Wireless Networks4. Cloud Computing + Always-On Devices5. Cheap Storage + Portable Memory6. Blogs + Google Ads7. MP3 + Napster8. Open Source + Web Tools9. YouTube + Cheap Digital Cameras and Camcorders10. DVRs + Entertainment on Demand

SXSW

Experiment

Event disruptive technologies

• Virtual events • Mobile applications• Social media marketing• QR codes• RFID• Video/Streaming• Inbound Marketing

The Disruption of Mobile buzz

QR Codes

Good Disruptions

The Environment

Brain Rules: Attention

Getting Mobilized for Meetings and Events (March 2011): How to Create a Mobile Strategy that Delights Your Users and Achieves Your Business Goals, is a new white paper that provides meeting professionals with everything they need to know about smartphone apps for meetings and events.

Getting MobilizedSwiftMobile reveals what you need to know about implementing a mobile strategy for your events. Read the white paper to find out how a mobile strategy can meet your attendees changing expectations and increase the value of your events.

Welcome to the Digital DeclarationPhiladelphia is the home of the Declaration of Independence, the Liberty Bell

and Independence Hall and the perfect place for SISO to declare it’s independence in the digital age of trade shows. SISO’s annual tactical conference for CEOs, owner/operators and senior management is the only place that for-profit organizers get the latest information about meeting the market demands. This year’s conference will devote its entire program to understanding how technology is changing the face-to-face environment and how our companies can harness the power of digital to produce greater revenues and increase bottom line profits.

TOO MUCH TECHNOLOGY….TOO LITTLE TIME, delivers a panel of leading edge technology experts that have done the homework for you, as they present the latest technology offerings and what they really mean to show organizers. This session is the Consumer Reports of technology and they will show you which products are best buys and those to avoid.

Open source platformMobile apps and

websites

The Opportunity

GOBIGORGOHOME.

Not GO spend a bunch of money

on BIG resources

ORGOHOME.

important ideas

• Experiment for results• Appreciate the power of the

community• Train the trainer• Make a statement• It is all about moving the needle

Recommendations

Take Away

Change is here to stay requiring show management and meeting planners to reinvent their events by incorporating innovation.