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What I talk about when I talk about Human Centred Design Dr. Simon Lawry

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Page 1: What I talk about when I talk about Human Centred Design

What I talk about when I talk about Human Centred Design

Dr. Simon Lawry

Page 2: What I talk about when I talk about Human Centred Design

Dr. Simon LawryBApSci.

PhD.Microsoft

HuddleGoorooTelstraNow

Personal Development

Page 3: What I talk about when I talk about Human Centred Design

I’m here to deliver a few gems from 10 years of education, teaching, working and researching design.

Page 4: What I talk about when I talk about Human Centred Design

One of the hardest things about design is explaining it to others.

Page 5: What I talk about when I talk about Human Centred Design

Design is not about you.

never

Page 6: What I talk about when I talk about Human Centred Design

How might we help others understand what we do and why it is valuable?

Page 7: What I talk about when I talk about Human Centred Design

Roles

Designer as translatortranslator

Page 8: What I talk about when I talk about Human Centred Design

This is a real problem that I faced with an early client.

Page 9: What I talk about when I talk about Human Centred Design

“Why do you need to do research?”

Page 10: What I talk about when I talk about Human Centred Design

3 Phase Design Model

Page 11: What I talk about when I talk about Human Centred Design

Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009)

The D*School

Page 12: What I talk about when I talk about Human Centred Design

Problem Solution

PROBLEM SPACE SOLUTION SPACE

Page 13: What I talk about when I talk about Human Centred Design

Solution

PROBLEM SPACE SOLUTION SPACE

Problem

Page 14: What I talk about when I talk about Human Centred Design

PROBLEM SPACE SOLUTION SPACE

Problem

Page 15: What I talk about when I talk about Human Centred Design

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACT

Page 16: What I talk about when I talk about Human Centred Design

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Page 17: What I talk about when I talk about Human Centred Design

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Page 18: What I talk about when I talk about Human Centred Design

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Page 19: What I talk about when I talk about Human Centred Design

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Page 20: What I talk about when I talk about Human Centred Design

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Concepts

Page 21: What I talk about when I talk about Human Centred Design

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Concepts

Page 22: What I talk about when I talk about Human Centred Design

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Concepts

Solution

Page 23: What I talk about when I talk about Human Centred Design

So what’s different about what we do then?

Page 24: What I talk about when I talk about Human Centred Design

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight

Opportunity

Concepts

Problem SolutionSolutionFixing

Page 25: What I talk about when I talk about Human Centred Design

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

Take Advantage

SolutionSolution

Opportunity

Page 26: What I talk about when I talk about Human Centred Design

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

OpportunityRESEARCH

Page 27: What I talk about when I talk about Human Centred Design

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity DESIGN

Page 28: What I talk about when I talk about Human Centred Design

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

OpportunityEXISTING

Page 29: What I talk about when I talk about Human Centred Design

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity NEW

Page 30: What I talk about when I talk about Human Centred Design

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity

Page 31: What I talk about when I talk about Human Centred Design

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity

Page 32: What I talk about when I talk about Human Centred Design

This model has been used to explain design to companies

both locally and internationally.

Page 33: What I talk about when I talk about Human Centred Design

I’d encourage you to practice drawing and explaining it, so you

can clearly communicate the value of human centred design.

Page 34: What I talk about when I talk about Human Centred Design

Think about how to talk about design.

Page 35: What I talk about when I talk about Human Centred Design

[email protected] au.linkedin.com/in/simonlawry


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