7  things  I  learned  at    Hyper  Island  

   Hyper  Island  is  not  an  island.  

Methodology:    1.  Reflec8on  2.  Learn  by  doing  

Content  isn’t  king.  Conversa8on  is.  

 Content  is  just  the  stuff  we  talk  about.  

Inspire  great  stories.  

   

 hDp://www.youtube.com/watch?v=OxbRdxbBROI    

New  word:  Transmedia  

 Focus  on  consistent  narra8ve.  

Allow  plaQorms  to  deliver  what  they  do  best.  

Do  something  meaningful.  

 What’s  in  the  culture  that  my  brand  can  align  with?  

Avoid  the  big  fail.    Go  for  the  small  win.  

.  

The  new  team  

 “T”  people  

The  value  of  a  fan  

 Make  “like”  mean  something.  

Yes,  and  

 Solve  a  customer  problem.  

Tell  everyone.  

APIs,  apps,  data  

 Build  on  what’s  out  there.  

Try  a  lot  of  things.          

         Worth  repea8ng:      What  we  have  to  learn  to  do,  we  have  to  do  by  doing.  

The  only  thing  we  know  about  the  future  is  that  we’re  going  to  be  wrong.  

Do  good  shit.  

Only  do  offline  what  you  cannot  do  online.  

Copying  is  smart.  Stealing  is  genius.  

Shut  up  and  write.  

Fail  fast.  Learn  faster.    

Don’t  create  digital  work.  Create  work  for  a  digital  world.  

Data  is  the  new  oil.  

 Appendix  

 •  Books:  •     

•  Lawrence  Lessig,  The  Future  of  Ideas  •     •  Nicholas  Carr,  The  Shallows    (What  the  Internet  is  doing  to  

our  brains)  •     •  Richard  S.  Wurman,  Informa8on  Anxiety  •     •  Clay  Shirkey,  Here  Comes  Everybody  •     •  Websites:  

•  alltop  •  IaD  •  Sta8gr.am  •  Shazzam  •  Mashable  •  Techcrunch  •  Readwriteweb  •  Lifehacker  •  Tumblr  •  Catscan  •  Digitalbuzz  •  Lostateminor  •  Informa8onisbeau8ful  •  Theinspira8on  •  Tinyurl  

•     

•  Monitor  •  Followem  •  Buzzfeed  •  Silverlight  •  instagram  •     •  Data:  

•  Visiblemeasures  •  Youtubetrends  •  Googleinsights  •  Trendsmap  •  Radian6  •  Ning  •  PewinterneDrust  •  L2reports  •  Myfluence  •  Klout  •  Crowdbooster  •  Sprout  •  Visualizeme  •     •  Other:  

•  Pinterest  •  99thingsyoushouldknow  •  whaDhefuckshouldimakefordinner  •  animalsbeingdicks  •  Bigassmessage