WHAT HAPPENED TODAY?: A FRESH APPROACH TO PANELS

WHAT IS THE SITUATION?

3What Happened Today?

A Fresh Approach To Panels

WHAT IS THE SITUATION?

February 2013

Facebook announces targeting

based on third-party data

February 2014

Facebook buys WhatsApp

February 2015

Google announces autonomous

Uber competitor

February 2016

Apple refuses to build a

backdoor to aid the FBI

The inherent problem of SXSW panels is an inability to take advantage of the most recent news because they are planned six months in advance.

While it is no fault of SXSW – they have a conference to curate – it creates the intrinsic problem of predicting news rather than reacting to news.

March 2013 SXSW

March 2014 SXSW

March 2015 SXSW

March 2016 SXSW

A NEW PANEL MODEL

5What Happened Today?

A Fresh Approach To Panels

WHAT IS THE SOLUTION?

But this panel flips the approach on its

head. Instead of choosing a topic ahead

of time, the topic will be decided based

on the latest tech news, and the panel

will consist of experts in whatever that

topic is. While it’ll be a little more work

for us, it will be a lot more value for you.

News Breaks inFebruary 2017

Panelist Assembled

Panelist DetailsTweeted Out

Panel Takes PlaceMarch 2017

PANELPARTICIPANTS

7What Happened Today?

A Fresh Approach To Panels

WHO YOU WILL HEAR FROM?

Dave FauselManaging Director

AnalogFolk

TBDMarketers and technology experts

drawn from the AnalogFolk network who are knowledgeable in

the topic.

THANK YOU