10_– 12 October 2011, Vienna, Reed Messe Wien

Session: Digital InnovationsTitle: What does engage, excite and move the world?Speaker: Michael Karg und Matthias Würfl, The Interview People GmbH;Andrea Pascher, Editor, Seitenblicke Magazin, Austria

Media Port

"What  does  engage,  excite,  and  move  the  world  –    

Get  the  very  best  in  editorial"    

The  Interview  People  GmbH  Case  study  for  “Digital  InnovaDon”  

1.  Concept  2.  Website  3.  MarkeDng  

www.theinterviewpeople.com    is  a  plaLorm  for  exclusive  quality  

content.    

Editors  from  more  than  70  countries  purchase  licenses  for    text  and  images.  

What  does    digital  innova/on    

mean  to  us?  

Newspapers  who  contribute    their  content  for  syndicaDon:  

Magazines  who  contribute    their  content  for  syndicaDon:  

Picture  agencies  who  contribute    images  (out  of  more  than  40):  

Our  new  website  contains  the  „web  2.0  standards“  for  editors:  

•  Individualized  user  accounts  •  Orders–  from  selec/on  to  invoice  –  

can  be  proceeded  online  •  Editors  can  put  alerts,  determine  their  

newsleEer  schedule,  and  get  no/ce  on  similar  ar/cles  

Digital  innova/on  contains  chances  and  challenges  for  product  marke/ng: