What a creative iot business looks like

Alexandra Deschamps-SonsinoRIG London // designswarm.com@iotwatch

About pageB.A. Industrial DesignM.A. Interaction Design

Web design for advertising & startupsCEO of Tinker London 2007-2010

Consultant & Partner at RIG LondonEvangelist for EU robotics project Lirec

Agenda

What does an iot business do?

What does an iot business look like?

What does it mean for funding?

What does an iot business do?

Concept workProduct & Interface designOpen-source hardware (Arduino)Manufacturing in the UK & ChinaOne-offs & small industrial batchesProducts with web connectivityProducts with social web lives For advertising, product providers & R&DSupport

It takes a particular typeof creative business to make iot happen at scale.

Who runs an iot business?

Traditional industrial designerswith web development capabilityand enough turnover to deal with mass manufacturing.

Traditional advertising agencieswith prototyping capabilityand clients that will deal with future manufacturing.

Established web companieswith prototyping capabilityand enough turnover to deal with some manufacturing.

Product startups who raise money to deal with mass manufacturing.

Digital consultancies who make things as internal projects/PR.

So what?

iot is not a technologicalchallenge per se

wifi / 3G / GPS / Zigbee / Bluetooth / RFIDNFC / Networks

iot is a design challengeiot is a market challengeiot is a comms challengeiot is a business challenge

iot is a challenge of technological complexity.

Supporting different businessecologies & new types of relationships

Rethinking financial models

Beyond one offs.

Thank you! Merci! Grazie!

Alexandra Deschamps-SonsinoRIG London // designswarm.com@iotwatch