What Does a Product Manager Do?Company PresentationJuly 1, 2013

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Agenda

> What is Product Management?> What does a Product Manager do?> How do Product Managers succeed?> What does it take to be a Product Manager?> Bonus Question*

What is Product Management?

The goal of Product Management is to avoid this scenario

Managing:>Communication>Strategy>Objectives>Expectations>Requirements>Go-to Market>Profitability

What is Product Management?> Product Management is a strategic and

business-oriented role, focused on delivering solutions to market needs.

> Product Managers...> Identify profitable opportunities that meet market

needs> Launch products into the market> Oversee products already in the market> Sunset products that longer meet market needs

What do Product Managers do?

Risk Management

Market Analysis

Product Documen

tation

Implementation & Project

Mgmt

Client Support

Tools, Systems, Process Validatio

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Consulting

Services

Reporting/

Analytics

Roadmap Planning

Regulatory

StrategyRelease Planning

Training

Coding and

Testing

Sales

Story Development/Backlog

Must meet market demands + launch product + make profit

BetaClients

Customers

GeneralManager

ClinicalAnalyst

Input

What else does a Product Manager do?> Manages the brand> Generates sales leads> Responsible for the profit & loss of the product> Brings new products to life... maximizes profits

in existing products...retires unsuccessful products

> Champions the product, internally and externally

Product Management is an art, not science

How do Product Managers succeed?

PeopleSuccess Factors:>Communication>Trust>Accountability

Product Managers are the glue that hold it all together…

Product Lifecycle Management Process

Key Tools for Product Managers

What does it take to be a Product Manager?

Multitasking is in our DNA

Who wants to be a Product Manager?