what does a marketing plan includes ?
TRANSCRIPT
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WHAT DOES A MARKETING
PLAN INCLUDES?
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It Provide DIRECTION and focus
for brand, product or company.
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Each product level,
whether product line or brand,
must DEVELOP a marketing plan
for achieving its goal.
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MARKETING PLAN
HUMAN RESOURCE DEPARTMENT
PRODUCT DEPARTMENT
PURCHASE DEPARTMENT
FINANCE DEPARTMENT
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CONTENT OF MARKETING PLAN
EXECUTIVE SUMMARY AND TABLE OF CONTENT
SITUATION ANALYSIS
MARKETING STRATEGY
FINANCIAL PROJECTION
IMPLEMENTATION CONTROLS
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MARKETING PLAN CRITERIA
Is the plan simple ?
Is it easy to understand ?
Is the plan specific ?
Is the plan realistic ?
Is the plan complete ?
Is it include all the necessary elements ?
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ROLE OF RESEARCH
MARKETING RESEARCH HELPS MARKETERS LEARNS MORE ABOUT THEIR CUSTOMERS REQUIREMENTS, EXPECTATIONS, PERCEPTIONS, SATISFACTION, AND LOYALITY.
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ROLE OF RELATIONSHIP
EXTERNAL RELATIONSHIP
INTERNAL RELATIONSHIP
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INTERNAL RELATIONSHIP
INTER DEPARTMENT RELATIONSHIP
EMPLOYEE CO- ORDINATION
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EXTERNAL RELATIONSHIP
CUSTOMER
THIRD PARTY CLIENTS
GOVERNMENTS
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Marketing plan
Content of marketing plan Marketing plan criteria
Role of research
Role of relationship
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CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search
Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net
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PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
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THANK YOU