what do we know about the nrc reader?€¦ · 1) nobo monthly average q1 - q2 2017 2) nom print and...
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Factsheet 2017
+31 (0)20 755 3053 [email protected] nrcmedia.nl
What do we know about the NRC reader?The NRC reader is well-educated and wealthy. This factsheet provides an overview of some characteristics of the NRC reader, for
further and more specific segmentation.
General information
Age1) 2)
Household (online )
1)
Household (print) 2)
Social class1) 2)
Education1) 2)
7%
24%
20%
25%
25%
Married/living together (<40 years)
Married/living together (≥40 years)
Single household
Married/living together with children (<14 years)
Married/living together with children (≥14 years)
Married/living together (<35 years) 6%
Married/living together (≥35 years) 32%
Single household 26%
Married/living together with children (<12 years)26%
Married/living together with children (≥12 years)11%
Top 5 professional groups 2)
Finance 5%
Administrative 11%
Commercial 7%
Medical/nursing 7%
Technical8%
41%
51%49%
59%
Male Female
Online
42%
22%59% 19%
25%34%Online
A B2/C/DB1
28%
9%32% 33% 20%6%
24%27%16%5%
Younger than 18 35-54 55-64 65+18-34
Online
Online
High LowMiddle
8%
58% 8%33%
41%50%
Male/female ratio1) 2)
Type of subscription 3)
Print newspaper (weekend) 11%
Print newspaper (weekend and weekdays, including digital newspaper)
50%
Digital10%
Combination (whole week digital edition, paper at the weekend)
29%
Sources:1) NOBO Monthly average Q1 - Q2 2017 2) NOM Print and Target Monitor 2017-II 3) Own data
Factsheet 2017
+31 (0)20 755 3053 [email protected] nrcmedia.nl
29 secondsaverage time in view
165.000 likeson Facebook
554.000 followerson Twitter
ZAZO
603.000 readersNRC Weekend
@ 211.000 subscribersof our newsletters
Where do we find the NRC reader? 1) 2) 3) 5)
401.000 readersNRC Weekdays
WEEK
Online
Reach
Almost 3 minutes average time on page
21,5 millionpage views on nrc.nl
Top 10 interests 2)
Top 10 news topics 4) Spends more money than average on... 2)
Healthcare
Education
Globalisation
Climate and sustainability
Technology, innovation and IT
Arts and culture
Economy and �nance
Science
Politics
Foreign a�airs 80%
78%
71%
69%
57%
45%
37%
40%
36%
47%
Sources:1) NOBO Monthly average Q1 - Q2 2017 2) NOM Print and Target Monitor 2017-II3) Own data 4) Reader survey Livework 2016 5) DMA Institute March 2016
ArtMedical subjects
Politics Movies/�lmLiterature Science and tech
Holidays and traveling
History Cooking and dining
Other countries/cultures
84% 56% 84% 50% 83% 62% 83% 73% 80% 76% 80% 53% 79% 60% 79% 70% 79% 65% 77% 42%
NRC reader National average (>13 years)
Cosmetics/toiletries
Furniture/Interior design
Music/CDs
Computer (hardware)
Eco-friendly products
Audiovisual hardware
Education/courses
Insurance
Automotive
Investments
Clothing
Dining out
Books
Food and drinks at home
Holidays 31%23%23%
8%21%
15%13%
20%
11%11%
7%8%
3%6%
5%6%6%6%
5%6%
2%
4%
6%2%6%
4%5%2%5%
19%
NRC reader National average (>13 years)
Reading time39 min. NRC Handelsblad27 min. nrc.next58 min. NRC Weekend