what do users want from our website?
TRANSCRIPT
![Page 1: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/1.jpg)
What Do Users Want from Our Website?
A User Study of the UC San Diego Library Website
SuHui (Sue) HoDigital User Experience Librarian
![Page 2: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/2.jpg)
Agenda
• Discussion of our study• Methodologies• Process – how I did it• Research findings• What I learned – UX culture and stakeholder buy-ins
![Page 3: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/3.jpg)
UC San Diego
• Large public research university
• One of the UCs• Student
population: 30,000
Image credit: Łukasz Lech
![Page 4: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/4.jpg)
The Library
• One library• Centralized– Academic Services– Collection Services– Enterprise Services
Image credit: http://ucpa.ucsd.edu/ & marshillonline
![Page 5: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/5.jpg)
My Position
• New position• Expert in UX• Main UX researcher
Academic Services
Digital User Services Director
Web Managing
Editor
Digital User Experience Librarian
![Page 6: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/6.jpg)
Purpose of Study
• Library research process• Website goals • Website tasks • Navigation and information architecture • Content and terminology
![Page 7: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/7.jpg)
![Page 8: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/8.jpg)
Methodologies
• Interview• “XO” exercise of navigational menus• Participatory design - draw their ideal library home
page
![Page 9: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/9.jpg)
Interview
• Major/Subject Discipline/Level• Information research process• What do you usually do on the library’s website?
![Page 10: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/10.jpg)
XO Exercise
• Homepage and Menus
![Page 11: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/11.jpg)
Follow-up Questions
• Likes• Dislikes• Confusions• Suggestions
• Participatory design – design an ideal website for yourself
![Page 12: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/12.jpg)
Recruitment
• Homepage carousel• Eye-catching • Incentive $20• Students within a week• Faculty – 1 responded
and 2 via liaisons
![Page 13: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/13.jpg)
Demographics
• 10 users– 4 Undergrads– 3 Grads– 3 Faculty
![Page 14: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/14.jpg)
Scheduling
• LibCal My Scheduler• Choose a time within 2
weeks
![Page 15: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/15.jpg)
Automatic Confirmation
• Hi Joe,
This email confirms your appointment:
When: 1:00pm Friday, February 27, 2015 Geisel Library Usability Lab With: Suhui Ho ([email protected])
The Usability Lab is on Geisel Library’s 2nd floor. To reach the room, turn left when you enter Geisel Library and proceed to the west wing toward the Research Assistance Desk. A librarian will meet you at the desk.
If you should have any difficulty, you can ask at any service desk for assistance.
I look forward to seeing you. Many thanks.
To cancel this appointment visit: http://ucsd.libcal.com/cancel_app.php?i=108876&c=6b71879f8e2e648a7c61ae929189afb3
• SuHui Ho, Digital User Experience Librarian 858-xxx-xxxx
![Page 16: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/16.jpg)
![Page 17: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/17.jpg)
![Page 18: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/18.jpg)
Data Analysis
• Collect and organize the data
![Page 19: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/19.jpg)
![Page 20: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/20.jpg)
UX Findings
• The library website is a tool for me– Utilitarian– Simple– Task oriented
![Page 21: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/21.jpg)
UX Findings
• Top Tasks– Catalogs – Off-Campus Access– Reserves– e-Journals– My Library Account– Databases A-Z
– Hours– Reserve a Study Room
Resources
Study Space
![Page 22: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/22.jpg)
UX Findings
• User needs differ according to– Discipline– Level of scholarship
• Audience navigation
![Page 23: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/23.jpg)
UX Findings
• Common practice among all levels:– Known item searching– Easy access to catalog and e-journals– Easy access to a few good databases
![Page 24: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/24.jpg)
UX Findings
• Everyone (including faculty) wants to search!
![Page 25: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/25.jpg)
UX Findings
• They want to
Explore
![Page 26: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/26.jpg)
UX Findings
• They want
Help
• Terminology• Placement
![Page 27: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/27.jpg)
UX Findings
• Menu items got little to no use:
![Page 28: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/28.jpg)
What I learned & Tips
• Planning• UX Culture– Not just usability tests– Guidance & education– Stakeholder buy-ins
• Collaboration
![Page 29: What Do Users Want from Our Website?](https://reader033.vdocuments.mx/reader033/viewer/2022042707/58ce9a181a28ab8c3b8b7271/html5/thumbnails/29.jpg)
What I learned & Tips
• Look for quick wins– Guerrilla style UX– Tech tools