• What did you notice first about the image?

• What do you think the message of this image is?

Background Information

• Think! Is a campaign supported by the United Kingdom Department for Transportation.

• The campaigns goal is to prevent destructive driving such as driving drunk, under the influence of drugs, or fatigued.

Audience

• Who is the intended audience of this image?

• Anyone who drives, will soon drive, or is around alcohol.

Intention

• What is the intention of the image?

• This image is to promote the prevention of driving under the influence of alcohol.

• How would the intent change if we blocked out the pictures?

• The image would support drinking and driving resulting in an adverse effect.

• How would the intent change if we blocked out the words and left the images alone?

• The pictures would still oppose drunk driving, but would have a lesser impact.

Logical Appeal

• What is the logical appeal of this photo?

• This image appeals to our logic by associating the drinking with being in a wheel chair due to what we assume to be an automobile accident caused by driving under the influence.

Emotional Appeal• What is the emotional

appeal of this photo?• The image of the

wheelchair causes one to sympathize with the effects of drinking and driving by bringing upon the realization of the consequences of it and showing they are real and can effect us.

Credibility/Ethical Appeal

• How is this image credible?

• Think! Was fueled by the UK Department for Transportation, therefor has a reputable name sponsoring it that is legally obligated to look out for the public well being.

• Which appeal do you find most effective in this image?

• I, personally, thought emotional appeal was strongest due to nobody wants to spend the rest of their life in a wheelchair.

BibliographyImage: "Warwickshire Police Safer Neighbourhoods." Impaired Driving Campaign â ��. UK Department for Transportation, n.d. Web. 15 Oct. 2012. <http://www.safer-neighbourhoods.co.uk/news/impaired-driving-campaign>.