what content strategists can learn from the movies

Download What Content Strategists Can Learn from the Movies

Post on 25-Jan-2015




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Whether its Bridget Jones in pursuit of Mark Darcy or Monty Python on a quest for the Holy Grail, film protagonists are on a journeyand so are your customers. Look beyond the spreadsheets, diagrams and content management systems that are the tricks of your trade and learn how to apply the principles of film narrative to shape the buyers online journey.


  • 1. SXSW 2012

2. Movies 3. Content Strategy 4. Lets break free of the funnel 5. What would Steven "Spielberg do? 6. Character 7. Catalyst 8. Follow theYellow BrickRoad 9. Resolution 10. So how do you do it? 11. Character = Persona 12. Create Content People Crave 13. The best stories transcend time and place,are more than simply entertainingthey are insome way useful to us. The deliverysystem may be a lm, a well-told joke, or a30-second commercial, but if it providesprofound value and utility, it will move uspowerfully. The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes Margaret Mark and Carol S. Pearson 14. Thanks! @carmenhill carmenh@bnj.com #sxsw | #csmovies