what companies really think about the digital challenge
TRANSCRIPT
![Page 1: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/1.jpg)
![Page 2: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/2.jpg)
![Page 3: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/3.jpg)
![Page 4: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/4.jpg)
1. Not at all
2. A little
3. So so
4. Pretty darn good
5. Great, perfect
18.2%
22.7%
25%
29.5%
4.5%
YOUR DIGITAL PLAN ALIGNS TO YOUR BUSINESS STRATEGY…
![Page 5: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/5.jpg)
1. Not at all
2. A little
3. So so
4. Pretty darn good
5. Great, perfect
19.7%
29.9%
26.4%
19.6%
3.4%
YOUR TECHNICAL ROADMAP ALIGNS TO YOUR BUSINESS STRATEGY…
![Page 6: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/6.jpg)
1. Not at all
2. A little
3. So so
4. Pretty darn good
5. Great, perfect
3.8%
13.2%
41.5%
32.1%
9.4%
YOUR BRAND IS CONSISTENTLY REFLECTED ACROSS ALL YOUR CHANNELS…
![Page 7: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/7.jpg)
![Page 8: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/8.jpg)
1. Not at all
2. A little
3. So so
4. Pretty darn good
5. Great, perfect
54.5%
29.5%
6.8%
6.8%
2.3%
REAL USERS ARE REGULARLY INVOLVED IN YOUR DIGITAL DESIGN PROCESS…
![Page 9: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/9.jpg)
1. Not at all
2. A little
3. So so
4. Pretty darn good
5. Great, perfect
67%
23.9%
6.8%
1.1%
1.1%
YOU PROVIDE HIGHLY PERSONALISED EXPERIENCES FOR YOUR AUDIENCE…
![Page 10: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/10.jpg)
1. Not at all
2. A little
3. So so
4. Pretty darn good
5. Great, perfect
7.7%
27.5%
50.5%
9.9%
4.4%
YOU UNDERSTAND YOUR AUDIENCE’S NEEDS AND HOW THEY INTERACT WITH YOU…
![Page 11: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/11.jpg)
![Page 12: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/12.jpg)
1. Not at all
2. A little
3. So so
4. Pretty darn good
5. Great, perfect
6.3%
22.1%
25.3%
34.7%
11.6%
YOU UNDERSTAND WHAT QUALITY CONTENT MEANS FOR YOUR BUSINESS…
![Page 13: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/13.jpg)
1. Not at all
2. A little
3. So so
4. Pretty darn good
5. Great, perfect
15.1%
20.4%
18.3%
31.2%
15%
YOU KNOW WHAT CONTENT PERFORMS BEST…
![Page 14: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/14.jpg)
1. Not at all
2. A little
3. So so
4. Pretty darn good
5. Great, perfect
16.8%
31.6%
28.4%
21.7%
2.1%
YOU TARGET YOUR CONTENT TO YOUR PRIORITY AUDIENCE...
![Page 15: What Companies Really Think About The Digital Challenge](https://reader034.vdocuments.mx/reader034/viewer/2022042716/55c0f0e3bb61eb17088b4704/html5/thumbnails/15.jpg)
CAROLINEWATKIN